Fresh coffee beans had witnessed exceptional growth throughout the review period and into 2019. The positive performance of the Polish economy, together with higher salaries and the social policies of the Polish government, led to ongoing improvements in disposable incomes for Poles.
Indeed, manufacturers are continuing with their new product developments across coffee despite the pandemic. A new Polish company, Instanta, appeared on the scene with its Mala Czarna brand available in fresh coffee beans, ground coffee and instant coffee.
Private label retailers have recognised the trend towards higher-quality coffee and continue to focus on improving the quality of their ranges in 2020. Private label products are visible in all types of coffee and are often considered by Poles as a replacement of their favourite coffee.
Consumption of coffee is set to return to lower growth rates in 2021 and over the rest of the forecast period, with declining retail volume sales of all types of instant coffee dragging overall growth down. Instant coffee and fresh ground coffee will continue to decline in popularity, as many consumers focus more on health and wellness and pay increasing attention to consuming natural and healthy food and drink products.
Fresh coffee beans will continue to make great strides within coffee over the forecast period, with branded players and private label competing intensely for share in this booming area. Sophisticated coffee machines are set to become increasingly popular among Poles at a wide variety of prices, driving strong growth for fresh coffee beans.
Although e-commerce is set to retain a minor share of coffee sales, it has benefited from its contactless shopping model during the COVID-19 pandemic, strengthening the positions of online retailers. Coffeedesk, the leader in e-commerce sales of coffee, is planning to expand further, including into foreign markets, by raising money via crowd founding.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Coffee research and analysis database.
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