Executive Summary

Mar 2019
PROSPECTS
Consumers opt for quick, convenient and low-cost coffee products

Due to increasingly hectic lifestyles, Bolivian consumers are looking for ways to save time as well as money. This is driving sales of instant coffee, along with the offer of a wider variety of products and pack sizes.

Some manufacturers lower their prices of fresh ground coffee

In 2018, some manufacturers of fresh ground coffee reduced their prices in an effort to drive up sales in a mature category. Fresh ground coffee mostly comprises standard products in small pack sizes, with price reductions used to try and attract lower-income groups.

COMPETITIVE LANDSCAPE
Nestlé changes its strategy

Nescafé is a well-recognised brand among Bolivian consumers. In addition, Nestlé Bolivia constantly supports Nescafé with marketing and promotional activities, with the brand also benefiting from an extensive distribution network, which means it is accessible to most consumers.

Industria Molinera de Café Ideal leads fresh coffee thanks to its affordable prices

Industria Molinera de Café Ideal remained the clear leader in fresh coffee in 2018. The company’s Café Ideal brand is widely available in both urban and rural areas in Bolivia, benefiting from an extensive distribution network which reaches both off-trade and on-trade outlets.

Speciality coffee promoted by global brands

Global coffee brands have expanded their outlets in Bolivia, mainly in the cities of Santa Cruz, La Paz and Cochabamba. Starbucks, which entered Bolivia in 2015, has expanded rapidly throughout the country, and is targeting young people.

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Coffee in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Bolivia?
  • What are the major brands in Bolivia?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Bolivia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Bolivia - Category analysis

HEADLINES

PROSPECTS

Consumers opt for quick, convenient and low-cost coffee products
Some manufacturers lower their prices of fresh ground coffee

COMPETITIVE LANDSCAPE

Nestlé changes its strategy
Industria Molinera de Café Ideal leads fresh coffee thanks to its affordable prices
Speciality coffee promoted by global brands

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Price reductions and convenient products help keep consumers interested in hot drinks
Growth driven by the convenience of instant hot drinks
Competitive environment remains fragmented in 2018
A focus on pack sizes
Positive performance expected over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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