After a slight setback in 2022, retail volume sales of coffee should see steady growth in Bulgaria over the forecast period, albeit at a slower rate than was seen over the review period. This is in part due to people returning to their pre-pandemic lives and a subsequent increase in the on-trade consumption of coffee.
Bulgaria's coffee culture continues to develop with consumers focusing on obtaining higher quality coffee, all of which should support the growth in consumption of fresh coffee beans. Furthermore, rising awareness of high-end and speciality coffee will likely continue to influence people's purchasing decisions.
The provision of convenience and a growing variety of flavours should help support ongoing demand for fresh ground coffee pods. Although plastic capsules dominate the market, their anticipated ban will force companies to find alternatives.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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