Coffee in Kenya

January 2024
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Coffee industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Coffee industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Coffee in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Coffee in Kenya?
  • To what extent are health considerations impacting consumption of Coffee in Kenya?
  • What are the traditional preferences in Coffee in Kenya? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Kenya?
  • Which are the leading brands in Coffee in Kenya?
  • How are products distributed in Coffee in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
  • Where is future growth expected to be most dynamic?

Coffee in Kenya - Category analysis

KEY DATA FINDINGS

Favourable socioeconomic conditions boost coffee consumption
Interest in fresh coffee increases as consumers develop more discerning tastes
Demand for instant coffee mixes continues to rise
Robust growth in off- and on-trade volume sales projected
Health and environmental concerns will continue to boost demand for organic coffee
Increasing consumer sophistication expected to stimulate innovation
Table 1 Retail Sales of Coffee by Category: Volume 2018-2023
Table 2 Retail Sales of Coffee by Category: Value 2018-2023
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 4 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 6 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 8 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

Hot Drinks in Kenya - Industry Overview

Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments.
Foodservice vs retail split
What next for hot drinks?
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 13 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 14 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Coffee

    • Fresh Coffee Beans
      • Fresh Ground Coffee Pods
      • Standard Fresh Ground Coffee
    • Instant Standard Coffee
    • Instant Coffee Mixes

Coffee

This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Coffee research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;