Coffee will register healthy constant value and volume growth over the forecast period, and will outperform tea, as the younger population in particular experiments with coffee. Population growth, as well as increased urbanisation, will also drive this growth, as there is a large range of coffee available in urban centres, including takeaway coffees for commuters on the way to work.
There is a growing middle class in Kenya and this consumer cohort will drive growth in coffee and in particular for fresh coffee. Social media will also have a large influence and will drive new coffee formats such as iced mocha and iced latte etc.
While fresh coffee will outperform instant coffee over the forecast period, instant coffee will also register healthy constant value growth. Convenience is the major selling point for instant coffee, as it is quick to make and does not require a coffee machine.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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