Both retail current value and retail volume sales of coffee were little better than flat during 2021. Work-from-home measures introduced in 2020 as a response to COVID-19 remained in place during 2021, and this continued to weigh heavily on foodservice demand, with the decline in retail volume sales through this channel accelerating.
Larger and more established brands in retail are better placed to perform better than their smaller rivals during the pandemic. In uncertain times, consumers are also more likely to go with reliable and familiar brands, rather than trying out new brands as their purchasing power declines and they feel they have to rationalise what they buy to a greater extent.
While COVID-19 has brought major disruptions and challenges to local coffee shops, there is a growing trend towards the consumption of artisanal and premium coffee. The number of cafés serving speciality and artisanal coffees had increased significantly prior to the onset of the pandemic.
Growth in retail volume sales of coffee will be very modest during the forecast period as a whole. As pandemic restrictions are eased, foodservice volume sales will rebound, with much of this growth coming at the expense of the retail channel.
Fresh coffee will continue to significantly outperform instant coffee (in terms of their respective rates of retail current value sales growth) throughout the forecast period. Fresh ground coffee pods will remain the top performer overall.
Retail volume sales of coffee through the e-commerce channel almost doubled during 2020, and they continued to expand in 2021. The pandemic has helped to bring online grocery shopping into the mainstream in Malaysia, with local consumers increasingly comfortable shopping online and both manufacturers and retailers now paying much more attention to this channel.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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