The dynamics in coffee over the forecast period will be based on the changes in coffee culture seen in the recent review period, with the rising penetration of coffee machines in consumers’ homes. Indeed, this increased ownership of coffee making appliances will continue to represent an incentive for consumers to experiment with the home preparation of coffee from different origins, with different flavours.
Fresh coffee pods is expected to see robust growth over the forecast period, thanks to the wide and growing variety of options which produce the same coffee experiences as obtained in cafés and specialist coffee shops. Indeed, dedicated retail shelf space is being notably increased to accommodate such options.
Distribution channels will continue to have an essential contribution to the performance of coffee over the forecast period. Modern retailing is expected to maintain the majority of sales, as this channel is also a promoter for coffee overall.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See All of Our DefinitionsThis report originates from Passport, our Coffee research and analysis database.
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