The sustainability trend is having multiple effects on coffee in Greece, influencing not only new products and consumer trends but also legislation. The use of plastic straws in HORECA outlets has already been banned, with operators forced to switch to paper straws.
The decline in consumers’ disposable income alongside the hikes in coffee prices, will be a major threat to the category’s performance. Given the strong coffee culture in Greece, the price of coffee has already increased dramatically due to premiumisation.
The ‘home barista’ trend (which gathered pace during the lockdown period of the pandemic as foodservice outlets closed) is set to remain relevant over the forecast period, with consumers expected to continue investing in premium coffee experiences at home. Whilst such experiences are more expensive that buying and preparing instant coffee, they remain less expensive than purchasing coffee through on-trade channels.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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