As Peruvian consumers acquire greater knowledge and awareness about coffee, this could help drive demand for local products with consumers expected to become increasingly focused on the quality and origin of the coffee they drink. This trend is expected to help drive interest in fresh ground coffee, as consumers increasingly see the beverage as an indulgence or a treat, rather than simply as a way to gain an energy boost.
The growing sophistication that has been seen in fresh coffee could also influence the development of instant coffee in Peru, which is decreasing as a proportion of overall volume. Players could look to introduce new freeze-dried varieties focused on more intense flavours and aromas, or products which make use of single origin coffee beans.
Prior to the outbreak of COVID-19, increasing purchasing power among Peru’s urban middle class had led to a trend towards sharing “experiences” via social media, with photos of high-quality espresso coffees from high-end specialist coffee shops amongst the most shared items. Foodservice sales suffered in 2020 and 2021 due to outlet closures and reduced consumer interest due to COVID-19.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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