Executive Summary

Mar 2019
PROSPECTS
Changes in lifestyles stimulate growth of on-trade fresh coffee

Peruvians are increasing their consumption of fresh coffee out of home at a rapid pace.

Colder year favours coffee sales

After a 2017 characterised by high temperatures due to the El Niño phenomenon, 2018 was a rather cold year. Although this was negative for products such as carbonates, sports drinks and juice, among others, it was positive for hot drinks such as coffee.

Strong decline in international coffee prices endangers local coffee production

International coffee prices have declined beyond what could be expected by local producers, leading to even lower selling prices in an attempt to recover part of the investment in the crop. Some of the highly-indebted producers are beginning to replace coffee crops with coca crops in order to earn some income in these difficult times.

COMPETITIVE LANDSCAPE
Nestlé Perú continues to lead

Despite the growing preference for fresh ground coffee, instant coffee still accounts for the majority of coffee sales in Peru. Given this, Nestlé Perú has a strong lead in coffee.

Exportadora Romex the undisputed leader in fresh coffee

As a coffee producing country, there are many brands of fresh coffee in Peru. However, Exportadora Romex is the consolidated leader in this category with brands in different price bands.

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Coffee in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in Peru?
  • What are the major brands in Peru?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in Peru?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in Peru - Category analysis

HEADLINES

PROSPECTS

Changes in lifestyles stimulate growth of on-trade fresh coffee
Colder year favours coffee sales
Strong decline in international coffee prices endangers local coffee production

COMPETITIVE LANDSCAPE

Nestlé Perú continues to lead
Exportadora Romex the undisputed leader in fresh coffee

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 6 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 7 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in Peru - Industry Overview

EXECUTIVE SUMMARY

A good year for hot drinks
Growing awareness of ingredients benefits most hot drinks
Domestic companies gain share from the multinational leaders
Trend towards natural ingredients visible in new product development
Hot drinks expected to maintain its positive trend

MARKET DATA

Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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