Retail volume sales of coffee will likely continue to decline in the first few years of the forecast period as demand stabilises and consumers return to their old routines. However, in total volume terms, coffee consumption in the country is anticipated to grow at a slow but steady pace.
Demand for premium coffee experiences are set to continue rising both through the on-trade as well as the off-trade. Investments in premiumisation are likely to help maintain the interest of younger consumers who are constantly looking for the next drinks trend.
Product innovation is set to be a differentiating factor within coffee both in terms of product quality and in terms of packaging. In the case of the latter, new packaging innovations are expected to be increasingly geared towards sustainability and the use of environmentally friendly materials.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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