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Country Report

Coffee in

Coffee in Vietnam

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New products bring convenience while enhancing the flavour

The top two players launched notable new products in the latter part of the review period, which aimed to capture the rising demand for convenience among urban consumers. Also, the Vietnamese traditionally like their coffee to be strong and robust, which was also reflected in new launches.

More people eating out benefits on-trade volume

On-trade volume recorded higher growth than off-trade volume in 2017, as people ate out more frequently. In urban areas, young people usually spend long hours at work and prefer to eat out rather than cooking at home.

COMPETITIVE LANDSCAPE

Off-trade is almost equally divided between international and local players

While the multinational player Nestlé Vietnam ranked top in coffee in terms of off-trade value in 2017, second and third places belonged to local companies – Vinacafe Bien Hoa and Trung Nguyen. Besides Nestlé Vietnam, there was no other notable international player.

Instant coffee will lead new product developments

As instant coffee is the most important product in the off-trade, new product developments are important to maintain competitiveness among brands. Many Vietnamese like their coffee to be strong and robust, like the traditional Vietnamese filter coffee, which was the direction for new instant coffee products that were launched in 2017.

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Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Vietnam?
What are the major brands in Vietnam?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in Vietnam - Category analysis

HEADLINES

PROSPECTS

New products bring convenience while enhancing the flavour

More people eating out benefits on-trade volume

COMPETITIVE LANDSCAPE

Off-trade is almost equally divided between international and local players

Instant coffee will lead new product developments

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
Table 2 Retail Sales of Coffee by Category: Value 2012-2017
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 6 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 7 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 9 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 12 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Hot Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Healthy growth for hot drinks in Vietnam in 2017

Food safety is still a major concern but other factors arise

Competitive landscape is stable with little change in 2017

New product developments were scarce

Hot drinks will continue to grow

MARKET DATA

Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Coffee in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New products bring convenience while enhancing the flavour

More people eating out benefits on-trade volume

COMPETITIVE LANDSCAPE

Off-trade is almost equally divided between international and local players

Instant coffee will lead new product developments

Samples

Overview

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Table of Contents

Coffee in Vietnam - Category analysis

HEADLINES

PROSPECTS

New products bring convenience while enhancing the flavour

More people eating out benefits on-trade volume

COMPETITIVE LANDSCAPE

Off-trade is almost equally divided between international and local players

Instant coffee will lead new product developments

CATEGORY DATA

Hot Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Healthy growth for hot drinks in Vietnam in 2017

Food safety is still a major concern but other factors arise

Competitive landscape is stable with little change in 2017

New product developments were scarce

Hot drinks will continue to grow

MARKET DATA

SOURCES

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