Sales of coffee are expected to recover over the forecast period, led by growth in the on-trade channel. This will be attributable to a return to pre-pandemic lifestyles, following the relaxation of social-distancing measures.
During the forecast period, foodservice operators, such as Phuc Long Coffee & Tea Co Ltd (with its eponymous brand) and Viet Thai International JSC (with its Highland brand) are expected to focus on developing their offerings within coffee shop outlets, as well as taking advantage of their strong brand names to expand further. As such, it is expected that retail launches will also emerge over the forecast period.
Key retail players such as Nestlé Vietnam Ltd, Trung Nguyen Corp and Vinacafe Bien Hoa JSC are projected to take advantage of the opportunities which are likely to emerge during the post-COVID-19 recovery period, as the Vietnamese economy rebounds and consumers look to make more sophisticated purchases via both the on-trade and the off-trade channels. In view of this trend, new product development is likely to be directed towards urban consumers in the middle and high income segments, who are willing to spend money on high-value speciality coffees, such as those containing Arabica beans or Italian-style café latte.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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