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Country Report

Coffee in

Coffee in Vietnam

18 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Coffee witnesses increasing competition from foodservice channels

Towards the end of review period, coffee faced strong competition from the rising number of coffee stores and coffee street vendors. In general, the category does not compete directly with coffee stores and coffee street vendors, which offer convenience.

Players focus on improving packaging designs

Over the review period, the majority of players in coffee invested in efforts to boost demand in the face of category maturity. One of the most popular means was to improve packaging design to be more attractive and eye-catching.

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd leads the coffee category

Nestlé Vietnam Ltd remained the leader in coffee thanks to its popular brand Nescafé in various coffee categories, especially instant coffee mixes. Among the top players in coffee, Nestlé Vietnam Ltd was the only company to maintain a high level of marketing support throughout the year.

Vinacafe Bien Hoa JSC loses retail value share

Vinacafe Bien Hoa JSC registered the category’s weakest performance due to declining demand from its consumer base. Vinacafe Bien Hoa JSC had a hard time building a strong brand name among Vietnamese consumers.

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Coffee Market Sample Report Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Vietnam?
What are the major brands in Vietnam?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in Vietnam - Category analysis

HEADLINES

PROSPECTS

Coffee witnesses increasing competition from foodservice channels

Players focus on improving packaging designs

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd leads the coffee category

Vinacafe Bien Hoa JSC loses retail value share

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Hot drinks registers a healthy performance

Milk tea trend boosts consumption of tea

Competitive landscape remains stable in 2018

Little new product innovation

Positive but slower growth expected

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Coffee in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Coffee witnesses increasing competition from foodservice channels

Players focus on improving packaging designs

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd leads the coffee category

Vinacafe Bien Hoa JSC loses retail value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Coffee in Vietnam - Category analysis

HEADLINES

PROSPECTS

Coffee witnesses increasing competition from foodservice channels

Players focus on improving packaging designs

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd leads the coffee category

Vinacafe Bien Hoa JSC loses retail value share

CATEGORY DATA

Hot Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Hot drinks registers a healthy performance

Milk tea trend boosts consumption of tea

Competitive landscape remains stable in 2018

Little new product innovation

Positive but slower growth expected

MARKET DATA

SOURCES

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