During these difficult and uncertain times, with consumers seeing a drop in purchasing power due to the impact of COVID-19 and inflation, companies are having to seek new opportunities to build and retain interest in their products. For example, while Nestlé (Thai) Ltd continues to dominate sales of coffee in Thailand it nonetheless continues to invest in new product development and innovations.
Fresh coffee beans and fresh ground coffee were long perceived to be products targeted at foodservice outlets like cafés and coffee shops but these channels faced a sudden upheaval during the pandemic as there was a shift in consumption to the retail channel. Companies experienced a massive decline in foodservice sales while they seemed to have a limited consumer base through the retail channel.
Fresh ground coffee pods saw explosive growth during the lockdown period, with consumers becoming more familiar with such products and their ability to provide a quick and fulfilling cup of coffee. Prior to the pandemic some consumers had become familiarised with these product from their appearance in some offices, and therefore with many people switching to working from home during the pandemic they looked to replicate the experience at home by investing in their own coffee machines.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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