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Learn moreMar 2019
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Although Brazil is the leading coffee consumer in the world – surpassing the US in 2014 – and the economy is showing only timid signs of recovery, coffee retail volume sales remained positive in 2018 and will likely continue to do so over the forecast period. Drivers such as GDP growth, available income, product pricing and persistent habits are undeniably relevant for future demand, while soft drivers have proven to be determinant in the category.
One of the most promising coffee types in the review period, fresh ground coffee pods, witnessed declining growth in 2018 and this is expected to continue until 2023. Manufacturers face the challenge of maintaining sales consistency, leveraged by the widespread offer of receiving free fresh ground coffee pods when purchasing a machine, often to the same value as the equipment.
After a challenging review period performance, with weak retail volume growth for instant standard coffee and instant coffee mixes, the industry is confident about its reinvention over the forecast period. By taking advantage of Brazilians’ appreciation of coffee as a flavour, manufacturers aim to reposition the product either as an ingredient for emerging food and beverages categories, or by focusing on its functionality.
3 Corações continued to lead coffee in 2018, with a broad portfolio of brands, ranging from national to regional and premium to economy. Most recently, the company has followed the movement towards premium products, with its Regiões do Mundo (Regions of the World) and Safra Especial (Special Crop) editions.
Being a late adopter of the fresh ground coffee pod format in Brazil, Melitta do Brasil Indústria e Comércio finally entered the category in 2018. Although the player suffers some disadvantages, such as the consolidated positions of its competitors, the move is expected to bring new consumers to fresh ground coffee pods.
Occupying second place in fresh ground coffee pods, Nescafé Dolce Gusto was presented as a personalisation case in 2018. New production technology enables consumers to customise the amount of coffee pods in their preferred flavours in a single box – something possible in a much more efficient way than if done manually.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Coffee industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.