While remaining less popular in Brazil compared to fresh coffee, demand for the instant format is set to gain stronger growth momentum over the forecast period, with an increasing number of consumers attracted by certain benefits such as convenience. This will encourage players to invest in instant coffee as they understand the category offers greater flexibility in terms of formulation.
Climate change resulting in weather extremes has been a major negative factor in coffee production in Brazil, not only leading to rising prices, but also creating a bottleneck in the supply chain. As arabica is the most produced coffee variety in the world and is sensitive to climate change, the entire supply chain is being pressured to invest and create more resistant or higher producing varieties of coffee beans.
With a hotter climate in Brazil, coffee as a hot drink is not always deemed suitable, especially as the traditional winter season was warmer than usual in 2022. With the possibility of breaking the high seasonality of coffee, producers must identify strategies to maintain stable volume sales in the coming years.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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