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Country Report

Coffee in

Coffee in Brazil

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fresh ground coffee pods grow despite unfavourable economic climate

The economic situation continues to adversely impact overall consumer goods sales in the country, prompting many consumers to re-think their purchasing behaviour focusing on more affordable products. While the penetration of fresh ground standard coffee is high in the country, coffee pods are still relatively novel to a large majority of homes.

On-trade volume sales slow but still grow more than off-trade volumes

On-trade volume sales of coffee in the country are traditionally aligned with rates of employment, as many Brazilians have out-of-home breakfasts or consume coffee via foodservice with co-workers. Therefore, unemployment rates have a significant impact on coffee demand in this channel, as fewer consumers are present in the labour market and many are losing their “meal vouchers”.

Returnable coffee pods enter Brazil but challenges remain

As coffee pods manufacturing and consumption generates discussion about environmental issues in more developed countries, in Brazil this discussion is still incipient. Brazilians are interested in getting these products by attractive prices, not based on a sustainability commitment from manufacturers.

COMPETITIVE LANDSCAPE

3 Corações leads coffee with a wide portfolio

The company continues to lead coffee in Brazil, supported by strong brands and their high awareness, frequent innovation and new product launches as well as a wide portfolio ranging from standard fresh ground coffee to instant coffee mixes. This strategy enables it to retain more consumers, even during the economic crisis, when many families have been forced to look for cheaper options.

Coca-Cola consolidates in coffee

In 2017, the company developed a wider distribution network for its coffee through the Leão brand. The product is positioned as premium coffee, available as both beans and as standard fresh ground, in 250g and 500g pouches.

JDE gambles on brand acquisition to reinforce its strategy

Being the global owner of brands such as Café Damasco, Pilão and Café do Ponto, in 2017 JDE decided to expand its portfolio through the acquisition of the Café Pelé brand, previously owned by Cia Cacique de Café Solúvel. This strategy confirms a trend towards share consolidation among major players, which aim to expand their portfolios - offering premium to mass brands - through the acquisition of regionally relevant brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Coffee in Brazil?
What are the major brands in Brazil?
How significant is vending in coffee distribution?
How does the increasing number of speciality coffee shops impact retail sales of coffee?
How are coffee pods performing in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Coffee in Brazil - Category analysis

HEADLINES

PROSPECTS

Fresh ground coffee pods grow despite unfavourable economic climate

On-trade volume sales slow but still grow more than off-trade volumes

Returnable coffee pods enter Brazil but challenges remain

COMPETITIVE LANDSCAPE

3 Corações leads coffee with a wide portfolio

Coca-Cola consolidates in coffee

JDE gambles on brand acquisition to reinforce its strategy

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
Table 2 Retail Sales of Coffee by Category: Value 2012-2017
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 7 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 8 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 10 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Hot Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Coffee registers steady growth despite economic crisis

Packaging as a key driver for hot drinks growth

Major manufacturers continue to consolidate

Market response still not encouraging for innovations

Hot drinks set to register solid performance over forecast period

MARKET DATA

Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 17 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Coffee in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fresh ground coffee pods grow despite unfavourable economic climate

On-trade volume sales slow but still grow more than off-trade volumes

Returnable coffee pods enter Brazil but challenges remain

COMPETITIVE LANDSCAPE

3 Corações leads coffee with a wide portfolio

Coca-Cola consolidates in coffee

JDE gambles on brand acquisition to reinforce its strategy

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Overview

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Table of Contents

Coffee in Brazil - Category analysis

HEADLINES

PROSPECTS

Fresh ground coffee pods grow despite unfavourable economic climate

On-trade volume sales slow but still grow more than off-trade volumes

Returnable coffee pods enter Brazil but challenges remain

COMPETITIVE LANDSCAPE

3 Corações leads coffee with a wide portfolio

Coca-Cola consolidates in coffee

JDE gambles on brand acquisition to reinforce its strategy

CATEGORY DATA

Hot Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Coffee registers steady growth despite economic crisis

Packaging as a key driver for hot drinks growth

Major manufacturers continue to consolidate

Market response still not encouraging for innovations

Hot drinks set to register solid performance over forecast period

MARKET DATA

DEFINITIONS

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