Executive Summary

Mar 2019
PROSPECTS
Convenience stores threaten franchised specialist coffee shops

Specialist coffee shops and convenience stores gained popularity rapidly over the review period thanks to significant growth in store numbers. Convenience stores showed a strong presence in soft drinks but was less prominent in coffee due to franchised coffee specialist outlets and established coffee brands.

Coffee continues to trade up to premiumisation

Coffee in South Korea has been in period of transition and coffee imports peaked in 2017 according to the Korea Customs Service. Instant coffee mixes remained the largest category in coffee in 2018 but health-conscious consumers and millennials with sophisticated preferences triggered high demand for healthier coffee such as fresh coffee, premium instant coffee and fresh coffee beans.

COMPETITIVE LANDSCAPE
Dongsuh Foods remains dominant

Dongsuh Foods remained the dominant player in coffee but its retail value share declined over the review period, driven by the growing popularity of fresh coffee and premium coffee. The company’s share declined in 2018 despite frequent promotions and growing sales of premium instant coffee brand Kanu, which was the bestselling brand in that category.

Starbucks increases sales but local specialist coffee shops struggle

Starbucks achieved the highest sales in 2017 of over KRW1.2 trillion, while the five largest local franchised coffee houses together registered sales of KRW0.

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Coffee in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Coffee in South Korea?
  • What are the major brands in South Korea?
  • How significant is vending in coffee distribution?
  • How does the increasing number of speciality coffee shops impact retail sales of coffee?
  • How are coffee pods performing in South Korea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Coffee in South Korea - Category analysis

HEADLINES

PROSPECTS

Convenience stores threaten franchised specialist coffee shops
Coffee continues to trade up to premiumisation

COMPETITIVE LANDSCAPE

Dongsuh Foods remains dominant
Starbucks increases sales but local specialist coffee shops struggle

CATEGORY DATA

Table 1 Retail Sales of Coffee by Category: Volume 2013-2018
Table 2 Retail Sales of Coffee by Category: Value 2013-2018
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 6 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 7 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 9 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Hot Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Fresh coffee continues to show strong performance in hot drinks
Foodservice trading up to premiumisation
Dongsuh Foods unrivalled in hot drinks
Health & wellness trend targeting ageing population
Positive total volume growth is on the way

MARKET DATA

Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

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