Fresh coffee is forecast to see a positive performance over the forecast period, driven by growing demand from consumers looking for quality coffee. Fresh coffee beans is expected to continue performing well in both retail and foodservice, supported by the increasing consumer habit of seeking freshly brewed coffee.
The definition of delicious coffee is changing, and this is likely to lead to a continued decrease in demand for instant coffee over the forecast period in retail volume terms. It used to be the sweet taste of instant coffee mixes that was considered premium, and this was the main reason for consumers looking for coffee.
The permissible indulgence trend will benefit decaffeinated coffee, as more consumers look to take care of their health in an easy way. In contrast to the previous tough health management routine, when people exercised vigorously and limited their food consumption, the permissible indulgence trend allows people to choose a healthy but also enjoyable drink.
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Understand the latest market trends and future growth opportunities for the Coffee industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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