Executive Summary

Aug 2019
PROSPECTS
Outlook remains bright for chilled snacks and shelf stable dairy desserts

Chilled snacks remained the most dynamic other dairy category in Bulgaria in current value growth terms in 2019, and also posted healthy growth in retail volume sales. This performance was underpinned by the success of recent new launches and high profile advertising campaigns aimed at families with young children, the core target group for these products.

Fromage frais and quark struggles due to maturity and migration to alternatives

Fromage frais and quark posted the slowest current value growth rate of any other dairy category in 2019. Moreover, retail volume sales continued to decline despite the availability of a wide range of competitively priced domestic brands.

Versatility of cream as a cooking ingredient helps to sustain demand

While retail volume and current value growth rates were down on 2018, cream continued to develop positively in 2019. This was partly due to traditional consumption habits in Bulgaria, but also reflected the growing use of cream in home cooking.

COMPETITIVE LANDSCAPE
Danone maintains lead, benefiting from early entry and ongoing strong marketing

Danone remained the overall leader in other dairy in value terms in 2019 thanks to the combined strength of its Danette, Familia and Fantasia brands. It continued to dominate chilled dairy desserts, and also maintained a clear lead in cream.

Strong performance of Kinder range supports value share gain for Ferrero

Ferrero placed second overall in other dairy in value terms in 2019. This was solely due to its presence in chilled snacks, where it remained the dominant player thanks to the success of its Kinder Pingui and Kinder Milch-Schnitte brands.

Expansion of major grocery retailers chains boosts demand for private label products

Placing third overall, Dimitar Madjarov remained the highest-ranked domestic company in other dairy in value terms in 2019. However, its overall value share was down slightly on 2018 due to the sluggish performance of plain fromage frais and quark, the only category in which it was present.

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Other Dairy in Bulgaria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Bulgaria?
  • What are the major brands in Bulgaria?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Outlook remains bright for chilled snacks and shelf stable dairy desserts
Fromage frais and quark struggles due to maturity and migration to alternatives
Versatility of cream as a cooking ingredient helps to sustain demand

COMPETITIVE LANDSCAPE

Danone maintains lead, benefiting from early entry and ongoing strong marketing
Strong performance of Kinder range supports value share gain for Ferrero
Expansion of major grocery retailers chains boosts demand for private label products

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 Sales of Cream by Type: % Value 2014-2019
Table 6 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 7 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 8 Distribution of Other Dairy by Format: % Value 2014-2019
Table 9 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Economic growth underpins continued expansion of packaged food in Bulgaria
Healthy eating trend shapes consumer choices and manufacturer strategies
Mondelez leads a fragmented and intensely competitive market
Modern grocery retailers continue to advance at expense of traditional channels
Uneven performance expected due to contrasting economic and demographic trends

FOODSERVICE

Sales to Foodservice
Growth in total volume sales stagnates as use of fresh and unpackaged bulk ingredients increases
Healthy eating trend boosts demand for many product types among foodservice operators
Inbound tourism drives foodservice demand for products used in traditional Bulgarian dishes
Consumer Foodservice
Economic growth continues to drive expansion of consumer foodservice in Bulgaria
Influence of healthy eating and convenience trends increasingly visible in 2019
Bulgarians show growing interest in foreign cuisine and gourmet-quality dishes
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources