Chilled snacks remained the most dynamic other dairy category in Bulgaria in current value growth terms in 2019, and also posted healthy growth in retail volume sales. This performance was underpinned by the success of recent new launches and high profile advertising campaigns aimed at families with young children, the core target group for these products.
Fromage frais and quark posted the slowest current value growth rate of any other dairy category in 2019. Moreover, retail volume sales continued to decline despite the availability of a wide range of competitively priced domestic brands.
While retail volume and current value growth rates were down on 2018, cream continued to develop positively in 2019. This was partly due to traditional consumption habits in Bulgaria, but also reflected the growing use of cream in home cooking.
Danone remained the overall leader in other dairy in value terms in 2019 thanks to the combined strength of its Danette, Familia and Fantasia brands. It continued to dominate chilled dairy desserts, and also maintained a clear lead in cream.
Ferrero placed second overall in other dairy in value terms in 2019. This was solely due to its presence in chilled snacks, where it remained the dominant player thanks to the success of its Kinder Pingui and Kinder Milch-Schnitte brands.
Placing third overall, Dimitar Madjarov remained the highest-ranked domestic company in other dairy in value terms in 2019. However, its overall value share was down slightly on 2018 due to the sluggish performance of plain fromage frais and quark, the only category in which it was present.
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This industry report originates from Passport, our Packaged Food market research database.