Other dairy is set to perform well in 2021 and remain positive in current value terms, although it may feel stagnation in retail volume terms. This smallest dairy category was relatively prosperous during the pandemic, benefitting from increased rates of home cooking and snacking during lockdown.
The extended school closure in the beginning of 2021 did not considerably influence the performance of chilled snacks. In fact, in comparison to 2020, consumption of chilled snacks may actually decrease in 2021 due to price increases and consumers still facing reduced purchasing power.
Although e-commerce experienced a boom during the pandemic, it will have a negligible presence in the overall distribution landscape of other dairy in 2021. For other dairy, modern grocery retailers will remain the most important purchasing channel, particularly as chilled and shelf-stable desserts, chilled snacks, cream, and plain fromage frais and quark are becoming even more accessible as modern grocery retailers are expanding.
While other dairy is expected to see moderate current value growth over the forecast period, it may be slightly slower than the review period. Moving forward, the principal value drivers are set to be chilled dairy desserts and chilled snacks.
Over the forecast period, chilled snacks is set to post the strongest current value CAGR, and possibly even overtake chilled dairy desserts in current value terms by 2026. While Ferrero SpA’s dominance is unlikely to be significantly affected, retail chains will likely keep trying to grab share from this developing segment by launching private label products.
Moving forward, cream and fromage frais and quark are expected to post a weaker performance than they did in the review period. While cream experienced dynamic growth during lockdown due to being aligned with traditional consumption and cooking habits, its accelerated growth rate is expected to diminish over the forecast period.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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