Chilled and shelf stable desserts saw steady but important growth over the review period. It has remained a mid-sized category in the local dairy market, and is still not as overcrowded as other dairy categories.
Flavoured condensed milk includes arequipe, a very popular and traditional preparation in Colombia, and is the second best-selling category within other dairy in Colombia. Considering this, the category is evolving to meet consumers’ expectations.
Through awareness-raising campaigns, key brands such as Alpina, La Alquería and Nestlé are encouraging consumers to expand their culinary horizons through the more advanced use of cream. This is also supported by the development of reduced fat products, or what are commonly recognised as “light” varieties, although there are still no widespread lactose-free brands.
Alpina Productos Alimenticios led other dairy in 2018, thanks to its strong position in cream and its lead in flavoured condensed milk. Along with these big categories, in which innovation continues to leverage growth, Alpina is also promoting its chilled dairy desserts brands such as Alpinette, and launching new flavours and sizes.
To focus on categories in which the brand has more opportunities and competitive advantages, Parmalat Colombia has decided to leave other dairy, instead betting on its flavoured sour milk, hard cheese (Président) and appealing products such as Parfait, which is aiming to compete with Bonyurt with differences such as fruit chunks. Parmalat is also aiming to increase the share of Zymil, its health and wellness brand, which is still mostly seen in drinking milk products.
As was seen some years ago by Colombina with condensed milk, which at that time was mostly focused on confectionery, Super de Alimentos is making inroads in other dairy with Supercoco flavoured condensed milk; a brand extension of its leading sugar confectionery brand Supercoco. The natural categories for confectionery companies to make inroads in dairy have been plain and flavoured condensed milk, in which arequipe is included, but there are also other options, such as shelf stable dairy desserts, which is currently practically unexplored.
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