Executive Summary

Aug 2018
PROSPECTS
Chilled and shelf stable desserts competes with yoghurt

Chilled and shelf stable desserts saw steady but important growth over the review period. It has remained a mid-sized category in the local dairy market, and is still not as overcrowded as other dairy categories.

Innovation in flavoured condensed milk

Flavoured condensed milk includes arequipe, a very popular and traditional preparation in Colombia, and is the second best-selling category within other dairy in Colombia. Considering this, the category is evolving to meet consumers’ expectations.

Cream stands out as a key culinary ingredient

Through awareness-raising campaigns, key brands such as Alpina, La Alquería and Nestlé are encouraging consumers to expand their culinary horizons through the more advanced use of cream. This is also supported by the development of reduced fat products, or what are commonly recognised as “light” varieties, although there are still no widespread lactose-free brands.

COMPETITIVE LANDSCAPE
Alpina Productos Alimenticios remains the leader in other dairy in 2018

Alpina Productos Alimenticios led other dairy in 2018, thanks to its strong position in cream and its lead in flavoured condensed milk. Along with these big categories, in which innovation continues to leverage growth, Alpina is also promoting its chilled dairy desserts brands such as Alpinette, and launching new flavours and sizes.

Parmalat Colombia to exit from other dairy

To focus on categories in which the brand has more opportunities and competitive advantages, Parmalat Colombia has decided to leave other dairy, instead betting on its flavoured sour milk, hard cheese (Président) and appealing products such as Parfait, which is aiming to compete with Bonyurt with differences such as fruit chunks. Parmalat is also aiming to increase the share of Zymil, its health and wellness brand, which is still mostly seen in drinking milk products.

Confectionery companies are making inroads in other dairy

As was seen some years ago by Colombina with condensed milk, which at that time was mostly focused on confectionery, Super de Alimentos is making inroads in other dairy with Supercoco flavoured condensed milk; a brand extension of its leading sugar confectionery brand Supercoco. The natural categories for confectionery companies to make inroads in dairy have been plain and flavoured condensed milk, in which arequipe is included, but there are also other options, such as shelf stable dairy desserts, which is currently practically unexplored.

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Other Dairy in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Colombia?
  • What are the major brands in Colombia?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Colombia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness megatrend shaping packaged food
More intelligent expenditure within packaged food
Packaged food companies challenged during economic downturn
Rise of discounters having major impact on packaged food
Economic development to boost overall packaged food sales

FOODSERVICE

Sales to Foodservice
Popularity of Asian cuisine boosting noodles foodservice sales
Packaged flat bread also performing well
Pizza consumption remains strong
Consumer Foodservice
Brands diversifying to attract more consumers
Mergers and acquisitions impact consumer foodservice
Moderate independent foodservice growth
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources