Other dairy saw a lift in volume sales in 2020 as a result of lockdown, with at-home consumers using products like cream and condensed milk, or dulce de leche, for home baking. The gradual relaxation of restrictions on socialisation and retail, as well as the reopening of a broader part of foodservice, has seen this demand fall away, and the anticipated fall in volume demand for other dairy reflects a return to normal consumption patterns.
The combined negative impact on consumer spending power arising from the economic crisis and the impact of COVID-19 is prompting retailers to withdraw or alter their sales policy on multipacks. Previously, in the case of chilled dairy desserts, it was only possible to purchase brands such as Danette in multipacks of two or four units.
A number of categories within other dairy have been included in the “Precios Maximos de Referencia” national programme during 2020 and 2021. This is the government’s attempt to control prices of staple products during the pandemic.
The country’s economic problems, which show little signs of easing, will continue to disrupt other dairy’s competitive environment. Alimentos Refrigerados SA, for example, has continued gaining ground in 2021 following the acquisition of SanCor Cooperativas Unidas Ltda’s brands in 2017.
Over the forecast period, all categories within other dairy are expected to generate positive retail volume and value growth in real terms. Flavoured fromage frais and quark is set to offer the best prospects in value growth terms, driven by their comparative affordability as well as the widening consumption of individual products as snacks.
In 2020, the four leading players in other dairy, Mastellone Hnos SA, Danone Argentina SA, Sucesores de Alfredo Williner SA and Alimentos Refrigerados SA, are set to account more than two-thirds of total value sales. This has been a factor in the lack of innovation in the category, particularly in more mature areas such as cream and condensed milk, where the potential for growth is less strong.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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