While the forecast period is likely to see other dairy remain a category in which sales are dominated by basic products such as the coffee whiteners that are added to tea in southern regions of the country and the fresh cream and plain condensed milk that are used in the preparation of traditional desserts, it is increasingly likely that category players will innovate in an effort to add value. Competition is expected to become more intense during the forecast period, especially in cream, and this is likely to push major players such as Nestlé to add value as a way of establishing their products from those of emerging rivals.
The relatively low penetration of other dairy in Pakistan means that there actually opportunities for category players to generate substantial sales as demand rises from a low base. Key to the efforts of major players such as Nestlé, FrieslandCampina, Engro Foods and Millac Foods are affiliate marketing programmes which represent a far more sophisticated way of reaching consumers than the more traditional marketing campaigns that have generally been seen in categories such as condensed milk and cream.
Small local grocers remained the dominant retail distribution channel for other dairy in Pakistan at the end of the review period. This is a reflection of the centrality that small local grocers play in the daily lives of many consumers, especially those living in rural areas.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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