In 2018, other dairy was defined by two different stories. On the one hand, chilled dairy desserts and snacks continued to experience high growth, despite growing consumer health-consciousness.
Increasing consumer concern with health and nutrition presents a potential threat to development across other dairy categories, including contributing to the slower growth in chilled dairy desserts and snacks over the forecast period. Furthermore, categories with an old-fashioned image, such as coffee whiteners and condensed milk, are set to see ongoing declines, with cream also seeing stagnating sales as it struggles to appeal to increasingly health-conscious consumers.
Organic products are expected to outperform more traditional offerings in the forecast period. However, other dairy is also characterised by the decline in fortified/functional and reduced fat products; for instance, consumers prefer to indulge properly, and do not want to choose reduced fat desserts.
Growth opportunities within other dairy are largely confined to chilled dairy desserts, chilled snacks and fromage frais and quark; three categories which experienced growth in recent years, whilst much of the rest of the category struggled. Companies operating within these categories thus saw most of the available gains.
Similar to drinking milk products, other dairy has begun to see an impact from the growth of non-dairy alternatives made using plants, or lactose-free products, particularly cream. However, whilst sales of products such as almond milk and coconut milk boomed within drinking milk products over the review period, the same cannot be said about such products in other dairy.
Private label has a strong presence in other dairy, with major grocery retailers Aldi, Rewe and Lidl comprising the top three players. This is due to the fact that other dairy includes basic dairy products such as condensed milk and cream; therefore, it is difficult for brand manufacturers to claim product advantages over private label.
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This industry report originates from Passport, our Packaged Food market research database.