Executive Summary

Aug 2018
PROSPECTS
Different developments in other dairy

In 2018, other dairy was defined by two different stories. On the one hand, chilled dairy desserts and snacks continued to experience high growth, despite growing consumer health-consciousness.

Health concerns to limit growth potential

Increasing consumer concern with health and nutrition presents a potential threat to development across other dairy categories, including contributing to the slower growth in chilled dairy desserts and snacks over the forecast period. Furthermore, categories with an old-fashioned image, such as coffee whiteners and condensed milk, are set to see ongoing declines, with cream also seeing stagnating sales as it struggles to appeal to increasingly health-conscious consumers.

Organic set to outperform other health and wellness segments

Organic products are expected to outperform more traditional offerings in the forecast period. However, other dairy is also characterised by the decline in fortified/functional and reduced fat products; for instance, consumers prefer to indulge properly, and do not want to choose reduced fat desserts.

COMPETITIVE LANDSCAPE
Clean eating trend to impact players in other dairy

Growth opportunities within other dairy are largely confined to chilled dairy desserts, chilled snacks and fromage frais and quark; three categories which experienced growth in recent years, whilst much of the rest of the category struggled. Companies operating within these categories thus saw most of the available gains.

Disruption expected from non-dairy alternatives

Similar to drinking milk products, other dairy has begun to see an impact from the growth of non-dairy alternatives made using plants, or lactose-free products, particularly cream. However, whilst sales of products such as almond milk and coconut milk boomed within drinking milk products over the review period, the same cannot be said about such products in other dairy.

Private label will continue to lead

Private label has a strong presence in other dairy, with major grocery retailers Aldi, Rewe and Lidl comprising the top three players. This is due to the fact that other dairy includes basic dairy products such as condensed milk and cream; therefore, it is difficult for brand manufacturers to claim product advantages over private label.

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Other Dairy in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Germany?
  • What are the major brands in Germany?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Germany - Category analysis

HEADLINES

PROSPECTS

Different developments in other dairy
Health concerns to limit growth potential
Organic set to outperform other health and wellness segments

COMPETITIVE LANDSCAPE

Clean eating trend to impact players in other dairy
Disruption expected from non-dairy alternatives
Private label will continue to lead

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2013-2018
Table 2 Sales of Other Dairy by Category: Value 2013-2018
Table 3 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 4 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 5 Sales of Cream by Type: % Value 2013-2018
Table 6 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 7 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 8 Distribution of Other Dairy by Format: % Value 2013-2018
Table 9 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 10 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018
Higher consumer confidence promotes interest in added-value products
Strong competition, with a wide range of different players
Modern grocery retailers continue to dominate distribution
Further low annual growth expected

FOODSERVICE

Sales to Foodservice
Sales to foodservice expected to continue rising
Performance varies significantly by area
Growing number of large players with own foodservice departments
Consumer Foodservice
Continued consumer foodservice growth
Strong competition, with independent operators standing ground against chained players
Positive outlook but fears of eventual rise in price sensitivity
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources