Other dairy continued to increase in both retail volume and current value terms in 2019. Plain fromage frais and quark saw the strongest current value growth, and this is expected to continue in the forecast period.
Plain condensed milk is considered an old-fashioned product, which is not in favour amongst people with modern lifestyles. Its unhealthy image due to the high sugar content is also a factor negatively affecting sales.
As hectic lifestyles leave limited room for cooking or going out, the snacking culture is expanding towards all price platforms, including the premium segment, in which chilled snacks has room for growth. Chilled snacks are mostly made from fromage frais, and are the choice of parents who want to give their children tasty and healthy snacks instead of biscuits or chocolate.
Wimm-Bill-Dann Ukraine continued to lead other dairy in 2019, although it saw a slight decline in its value share due to the rising competition. The company has a presence in chilled snacks, cream, and fromage frais and quark with the brands Slovyanochka, Chudo and Vesely Molochnik.
Danone offered various new product developments in chilled dairy desserts at the end of the review period. For instance, it launched the brand line Danissimo - The Cake, with flavours of popular desserts such as tiramisu, cherry brownie and medovik (Slavic layer cake).
Danone was not the only player involved in new product development, however. The Lactonia Fit+ line from Lactalis Ukraine is a flavoured fromage frais and quark with high protein and low fat (0.
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This industry report originates from Passport, our Packaged Food market research database.