Despite being present in the country for more than a decade, coffee whiteners will continue to hold a small share within other dairy in Georgia in 2021. Consumers are not in the habit of using coffee whiteners, although coffee is fairly developed in Georgia.
Despite strong competition and new product developments, Sante GMT Products is expected to maintain very strong advertising, and thus will continue to lead yoghurt and sour milk in 2021. The major generator of Sante’s sales in other dairy will continue to be cream – which is close to maturity in Georgia.
Other companies will also see strong current retail value growth in other dairy in Georgia in 2021. For example, in terms of new launches, PepsiCo has launched its new line Rcheuli (translated as ‘the best one’ in English).
While consumers with rising income levels will continue to demonstrate a growing preference for products produced from fresh milk, there will remain widespread availability for products produced from powder milk, with these having a traditional presence and offering cheaper prices. The lower cost of powder milk products will be particularly appealing into the near forecast period for consumers with reduced disposable incomes as a result of COVID-19.
Over the forecast period, the health and wellness trend is expected to gather significant pace. The main reason for this is due to the COVID-19 pandemic which has resulted in more consumers to be cautious of their overall health.
The presence of modern grocery retailers is expanding rapidly in Georgia, and this is expected to change consumers’ purchasing habits and priorities into the forecast period. Chilled snacks and chilled dairy desserts are set to benefit from this trend.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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