While manufacturers of cream can leverage more natural positioning and a less processed image than condensed milk and coffee whiteners, coconut cream, a main ingredient in Thai cuisine, is deemed to be high in fat and calories. This perception presents difficulties for companies, especially in light of heightened awareness of the importance of health and wellness in the wake of the public health crisis wrought by COVID-19.
While condensed milk is dominated by the plain variant in Thailand, players are attempting to expand the category by creating new interest with the launch of flavoured options. Thai consumers often use condensed milk as mixers in drinks, with snacks like bread dips and as an addition at the top of a roti.
Local condensed milk brands aim to secure more sales and shares with unique products. Domestic players are set to continue to dictate condensed milk over 2022.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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