Executive Summary

Aug 2019
PROSPECTS
Companies switch their attention to foodservice due to booming coffee culture

Thailand’s booming coffee culture has resulted in the proliferation of both chain and artisan coffee shops. The growing number of coffee shops has resulted in increasing demand for coffee whiteners, condensed milk and cream throughout Thailand.

Retail sales suffer as consumers switch to healthier options

With the number of cafés and bakery shops increasing in Thailand, it has become less desirable to cook and eat at home for consumers. As a result, coffee whiteners and condensed milk saw retail volume growth slow further in 2019, with the latter registering a decline.

Bubble tea, milk tea and Japanese cakes driving foodservice demand

Another factor driving demand for other dairy through the foodservice channel is the growing popularity of bubble tea cafés and Thai milk tea shops, for which coffee whiteners is a key ingredient. Furthermore, the growing number of in-store bakeries and cafés offering Japanese-style baked goods, such as light and fluffy Japanese cheesecake and choux crème, are gaining in popularity.

COMPETITIVE LANDSCAPE
Coffee-mate successfully launches new healthier line

Nestlé (Thai) Ltd’s Coffee-mate brand continued to dominate coffee whiteners in 2019. Coffee-mate is synonymous with coffee whiteners among local consumers because it was the first brand to enter the category in Thailand.

Focus switches to foodservice as retail sales struggle

Some players in coffee whiteners are targeting specific foodservice channels as they look to increase their sales. For example, Coffee Dreamy is targeting the bubble tea market as it looks to grow its share.

Players look for new innovations to stimulate interest and increase consumption

Home consumption is favouring convenient, fat-free products, as was seen with the favourable response to squeezable condensed milk tubes and to new cans for evaporated milk and instant whipped cream. All of the leading players in condensed milk have launched squeezable bottles, which makes it easier to create sweet treats.

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Other Dairy in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Thailand?
  • What are the major brands in Thailand?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Thailand - Category analysis

HEADLINES

PROSPECTS

Companies switch their attention to foodservice due to booming coffee culture
Retail sales suffer as consumers switch to healthier options
Bubble tea, milk tea and Japanese cakes driving foodservice demand

COMPETITIVE LANDSCAPE

Coffee-mate successfully launches new healthier line
Focus switches to foodservice as retail sales struggle
Players look for new innovations to stimulate interest and increase consumption

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 Sales of Cream by Type: % Value 2014-2019
Table 6 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 7 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 8 Distribution of Other Dairy by Format: % Value 2014-2019
Table 9 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food records growth in 2019, but government policies put pressure on certain players
Healthy living and social media both impact packaged food sales in Thailand
Small and niche brands benefit from adapting quickly to consumer tastes
The expansion into the online marketplace will drive growth for packaged food
The forecast for packaged food remains positive, and competition will continue to be fierce

FOODSERVICE

Sales to Foodservice
Foodservice operators favour local manufacturers who offer more affordable products
Growth in packaged food volume sales to foodservice operators set to continue
The rise of food franchises and casual-dining results in positive value sales of packaged food to foodservice
Consumer Foodservice
Third-party online food delivery services are becoming increasingly popular
Social media influencers have an impact on the foodservice choices consumers make
Consumers are increasingly visiting buffet restaurants, to experience a variety of cuisines
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources