Other Dairy in Croatia

PROSPECTS

Sir i Vrhnje the main driver of sales

The widespread dish, sir i vrhnje (cheese and cream), supports sales of fromage frais and quark. This popular national meal, a mix of cottage cheese and sour cream, is rooted deep in Croatian culture and remains popular with a strong outlook for the future.

Growth remains strong

Although retail value growth was only slightly stronger in 2018 than the average of the review period, it should be mentioned that some of the growth was a result of price hikes, and retail volume growth remained steady over the review period. Other dairy products are recognised as healthy, acceptable sources of protein and meal alternatives.

Other formats marginal

While the two main products, cream and fromage frais and quark, represent the majority of value sales, the remaining categories have to content themselves with the rest. With condensed milk not present in the country and coffee whitener registering marginal sales, chilled and shelf stable desserts represent most of the remaining sales.

COMPETITIVE LANDSCAPE

Dukat leads

As in the rest of the dairy, the French Groupe Lactalis, through its Croatian subsidiary, Dukat, has a strong lead in other dairy. Dukat achieved its position long before it was acquired by the French company, and becoming a part of a larger group has only benefited the company in the forms of elaborate distribution and larger marketing budgets.

Vindija follows

The competitive landscape in other dairy is quite similar to many other dairy categories; in fact, the public perception is that any given dairy company is a dairy company and nothing more. All the major companies are present in almost every category, with very few specialists active in single categories.

High band loyalty

Lesser known brands find it difficult to penetrate other dairy and compete against the high brand recognition and consumer loyalty enjoyed by the leaders. It is difficult to achieve shelf space within the major retailers.

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