Other Dairy in Croatia

PROSPECTS

A national favourite, sir i vrhnje keeps other dairy ticking

The widespread dish sir i vrhnje (cheese and cream) significantly supports sales of fromage frais and quark, accounting for approximately three quarters of all category trade. This national meal, a mix of cottage cheese and sour cream, is rooted deep in Croatian culture and remains popular with a strong outlook for the future.

Cream rises to the top of other dairy

Cream is one of the basic ingredients in Croatian cuisine and as such it is not only sour cream that is popular, but also cooking cream and sweet cream for whipping. Its popularity is a guarantee for strong growth in the future.

Other dairy is competitive and demand is steady

Although retail value growth was stronger in 2019 than the average of the review period, it should be mentioned that some of the growth was a result of price hikes, and retail volume growth generally remained steady over the review period. Other dairy products are recognised as healthy, acceptable sources of protein and meal alternatives.

COMPETITIVE LANDSCAPE

Dukat leads, benefiting further from Lactalis acquisition

As in other dairy categories, the multinational Groupe Lactalis, through its Croatian subsidiary, Dukat, has a strong lead in other dairy. Dukat achieved its position long before it was acquired by the French company, and becoming a part of a larger group has only benefited the company in the forms of elaborate distribution, larger marketing budgets and Lactalis’s traditional marketing approach, not to mention the addition of some global brand names.

Vindija succeeds in its unique way via quality and word-of-mouth recommendations

The competitive landscape in other dairy is quite similar to many other dairy categories; in fact, the public perception is that any given dairy company is a dairy company and nothing more. All the major players, most notably Dukat, Vindija and Meggle Hrvatska doo, are present in almost every category, with very few specialists active in single categories.

High brand loyalty and quality concerns restrict lesser known names, while quark format emerges in Croatia

Lesser known brands and products find it difficult to penetrate other dairy and compete against the high brand recognition and consumer loyalty enjoyed by the leaders. It is challenging to achieve shelf space within the major retailers.

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