Competitive Landscape
Ferrero Spa Strengthens Its Position as the Leading Player
Other dairy in Serbia remains relatively concentrated, with the top two manufacturers, Ferrero SpA and Imlek AD, commanding a combined share of 40% in 2026. In third position is Mlekara ad with an 11% share.
Private Label Continues to Reshape Competition
The increasing prominence of private-label products is contributing to a more fragmented competitive landscape. Retailers are expanding their own brand portfolios across a range of dairy categories, offering consumers lower priced alternatives to established brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Serbia?
- Which are the leading brands in Other Dairy in Serbia?
- How are products distributed in Other Dairy in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Serbia - Category analysis
Key Data Insights
Other Dairy Summary
Retail Sales Improve Due to Health-Driven Demand
New Formats Attract Consumers Seeking Convenience and Variety
Private Label Expands Affordable Cream as Shoppers Downsize Packs
Convenience Formats Accelerate Value Gains
Functional Innovation and Affordability Reshape Future Competition
Ferrero Spa Strengthens Its Position as the Leading Player
Private Label Continues to Reshape Competition
Discounters Capture Value as Shoppers Prioritise Affordability
Online Platforms Accelerate as Urban Shoppers Seek Convenience
Dairy Products and Alternatives in Serbia - Industry Overview
2026 Developments
Key Data Insights
Health-Conscious Consumers Drive Increase in Dairy Sales
Convenient Yoghurt Formats Appeal to Busy Shoppers
Private Label Set to Capture More Value-Focused Shoppers
Functional Innovation Drives Consumer Loyalty
Smaller Packs and Portable Formats Reshape Consumption Habits
Imlek Leverages Scale and Branding to Sustain Leadership
Fabrika Decje Hrane Capitalises on Pouch Innovation and Eco-Packaging
Desire for Affordability Boosts the Popularity of Discounters
Retail E-Commerce Attracts Shoppers with Convenience and Flexibility
Country Reports Disclaimer
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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