Soy- and plant-based desserts, lactose-free cream and cottage cheese (for example Rajo) were gaining in popularity in 2018, thanks to a growing number of product options and a rising number of consumers suffering from at least a slight intolerance to lactose. Improving health-awareness is going to play an important role as consumers opt for healthier product varieties, such as lactose-free products, products containing probiotic cultures or natural products.
Other dairy faced strengthening competition from a growing foodservice industry in Slovakia at the end of the review period. Categories such as cream, condensed milk and curd were the most adversely affected as these are well established local cuisine.
Environmental consciousness is going to grow in importance and ultimately become a trend towards the end of the forecast period. With plastic packaging dominating other dairy in Slovakia, the use of partially biodegradable plastic and glass shall gain in popularity.
Future product innovation is expected to increasingly align with long-term sustainability and environmentally friendly projects. For example, in the neighbouring Czech Republic, the Krajanka brand has introduced an extension that supports animals in danger of extinction financially with each product purchased.
In 2018 locally sourced products in other dairy lost share to imported brands slightly, particularly due to the strengthening popularity of private label. However, with domestic products receiving more attention in the media the trend is expected to reverse over the forecast period.
Price promotions and discounts were highly important to other dairy in 2018; however, this did not fully offset unit price growth. This was due to both premiumisation and the rising prices of inputs such as raw milk.
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This industry report originates from Passport, our Packaged Food market research database.