Plain fromage frais and quark recorded the strongest retail volume growth in 2019 and this is likely to continue over the forecast period, driven by the health and wellness trend. Plain fromage frais largely consists of labneh-type cheese, which has become popular in the country for breakfast or when making dairy desserts at home.
Chilled snacks recorded strong retail volume growth in 2019 and is anticipated to continue to do so over the forecast period due to the popularity of these products among children as a healthy snack. The health and wellness trend among parents is increasing their awareness of the importance of protein and calcium for children, and chilled snacks are often positioned as being rich in these nutrients.
Chilled dairy desserts recorded good retail volume growth in 2019. These products are set to continue to become more popular thanks to the latest launches which are following the health and wellness and indulgence trends at the same time by including a higher cocoa content, such as Danone Tikvesli Gida ve Icecek’s latest launch of its Danone Danette branch with Belgian chocolate.
BIM Birlesik Magazacilik overtook the international player, Danone Tikvesli Gida ve Icecek, to take the top position in other dairy in 2018 and maintained its narrow lead in 2019. The hard discounter’s strength stems from its leading position in the Turkish grocery retail market in value terms and its presence across the country with an expanding number of outlets, making its private label products highly accessible for consumers.
Sütas leads functional/fortified fromage and quark, closely challenged by BIM Birlesik Magazacilik’s private label line. Both companies are enjoying positive sales growth and expanding the overall category as consumers seek additional health benefits from these products.
Nestlé Gida Sanayii continued to dominate coffee whiteners in 2019, although the company lost some share to smaller companies present under others. The category continued to record a retail volume decline in 2019 due to competition with milk.
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This industry report originates from Passport, our Packaged Food market research database.