Executive Summary

Sep 2019
PROSPECTS
Plain fromage frais and quark benefits from health and wellness trend

Plain fromage frais and quark recorded the strongest retail volume growth in 2019 and this is likely to continue over the forecast period, driven by the health and wellness trend. Plain fromage frais largely consists of labneh-type cheese, which has become popular in the country for breakfast or when making dairy desserts at home.

Chilled snacks increasingly popular, particularly among children

Chilled snacks recorded strong retail volume growth in 2019 and is anticipated to continue to do so over the forecast period due to the popularity of these products among children as a healthy snack. The health and wellness trend among parents is increasing their awareness of the importance of protein and calcium for children, and chilled snacks are often positioned as being rich in these nutrients.

Chilled dairy desserts to benefit from high-cocoa indulgence

Chilled dairy desserts recorded good retail volume growth in 2019. These products are set to continue to become more popular thanks to the latest launches which are following the health and wellness and indulgence trends at the same time by including a higher cocoa content, such as Danone Tikvesli Gida ve Icecek’s latest launch of its Danone Danette branch with Belgian chocolate.

COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik retains its lead with value for money private label range

BIM Birlesik Magazacilik overtook the international player, Danone Tikvesli Gida ve Icecek, to take the top position in other dairy in 2018 and maintained its narrow lead in 2019. The hard discounter’s strength stems from its leading position in the Turkish grocery retail market in value terms and its presence across the country with an expanding number of outlets, making its private label products highly accessible for consumers.

Sütas and BIM Birlesik Magazacilik compete in fortified/functional fromage frais and quark

Sütas leads functional/fortified fromage and quark, closely challenged by BIM Birlesik Magazacilik’s private label line. Both companies are enjoying positive sales growth and expanding the overall category as consumers seek additional health benefits from these products.

Nestlé continues to dominate coffee whiteners but faces economy challenge

Nestlé Gida Sanayii continued to dominate coffee whiteners in 2019, although the company lost some share to smaller companies present under others. The category continued to record a retail volume decline in 2019 due to competition with milk.

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Other Dairy in Turkey

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Turkey?
  • What are the major brands in Turkey?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Turkey - Category analysis

HEADLINES

PROSPECTS

Plain fromage frais and quark benefits from health and wellness trend
Chilled snacks increasingly popular, particularly among children
Chilled dairy desserts to benefit from high-cocoa indulgence

COMPETITIVE LANDSCAPE

BIM Birlesik Magazacilik retains its lead with value for money private label range
Sütas and BIM Birlesik Magazacilik compete in fortified/functional fromage frais and quark
Nestlé continues to dominate coffee whiteners but faces economy challenge

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 Sales of Cream by Type: % Value 2014-2019
Table 6 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 7 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 8 Distribution of Other Dairy by Format: % Value 2014-2019
Table 9 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Turkey - Industry Overview

EXECUTIVE SUMMARY

Despite rising prices due to inflation packaged food offers convenience to time-restricted consumers
Price-sensitive consumers increasingly appreciate discounts and private label
Increasing polarisation amongst consumers of brands, artisanal and private label
Discounters continues to gain share through expansion and private label offer
Notable improved demand for packaged food despite ongoing rising prices

FOODSERVICE

Sales to Foodservice
Boost to foodservice due to increasing tourism amidst ongoing devaluation of Turkish lira
Inflation forces foodservice operators to search for cheaper suppliers
Government’s long-term plan to support local agriculture could reduce dependence on expensive imports
Consumer Foodservice
Another year of strong growth for foodservice, supported by increasing tourism numbers
Increasing demand for non-Turkish cuisine as local consumers become more adventurous
Online ordering and delivery platforms allow foodservice operators to expand their consumer reach

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources