Executive Summary

Aug 2019
PROSPECTS
Condensed milk most popular form of milk in Peru, benefiting from convenience and low price

Condensed milk, which includes evaporated, is by far the main product within other dairy and is consumed to a much greater degree than milk in Peru. It is available in metal cans and carton boxes and is mixed with water at home before drinking.

Condensed milk suffers due to unhealthy image

Despite its popularity in the country, consumption of evaporated milk continued to decline in 2019, with more consumers realising that these products are made from a mix of sometimes artificial ingredients and not only with real milk. There is also an increasing belief in Peru that milk is not necessary for human development and can be substituted by other products such as quinoa drinks or oatmeal drinks made at home.

Consumers increasingly distrust ingredients and labelling in other dairy products

Many customers do not trust the brands offered in other dairy, believing that they provide incomplete information on labelling. There is a perception that these products are incorrectly positioned as milk when they actually contain other ingredients.

COMPETITIVE LANDSCAPE
Laive sees strong growth thanks to responding to consumer concerns about ingredients

Laive again recorded strong retail value growth in 2019, narrowing the gap on second-placed Nestlé Perú. At the end of 2018, Laive launched its 100% real cow’s evaporated milk, clearly indicating on the front of the package that the product is made only from cow’s milk.

Carton box packaging underpins Laive’s growth

Evaporated milk is mainly sold in metal cans. Once opened, the product is often mixed with water in a jar, while another option is to leave the remaining product in the can in the fridge.

Few value-added options available as consumers seek basic low-priced products

It is difficult to add value to condensed milk or cream, with consumers generally being price-sensitive and having entrenched traditional preferences. There are thus few brands present in flavoured condensed milk or cream, with this also due to the limited sales sizes of these two categories making it unattractive for companies to invest in significant innovation.

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Other Dairy in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Peru?
  • What are the major brands in Peru?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Peru - Category analysis

HEADLINES

PROSPECTS

Condensed milk most popular form of milk in Peru, benefiting from convenience and low price
Condensed milk suffers due to unhealthy image
Consumers increasingly distrust ingredients and labelling in other dairy products

COMPETITIVE LANDSCAPE

Laive sees strong growth thanks to responding to consumer concerns about ingredients
Carton box packaging underpins Laive’s growth
Few value-added options available as consumers seek basic low-priced products

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 Sales of Cream by Type: % Value 2014-2019
Table 6 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 7 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 8 Distribution of Other Dairy by Format: % Value 2014-2019
Table 9 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources