The class period is expected to see other dairy register positive sales growth, although growth rates are expected to be fairly moderate as demand is already quite mature in the dominant category of cream. The positive growth expected in sales of cream during the forecast period is set to be the result of basic essential nature of cream and the central role that it plays in the diets of many Romanian consumers.
During the forecast period, the majority of sales in other dairy are expected to remain under the control of major international dairy players operating under local brands. The strong financial muscle and marketing expertise of these players’ multinational parent companies and the increasing preference for domestic brands and locally manufactured products among the population of Romania are expected to ensure that such players maintain their leading positions in the category.
Condensed milk is expected to register the highest sales growth of any category of other dairy during the forecast period and this is expected to derive mainly from the low sales base from which the category is rising, as well as increasing consumer interest in plain condensed milk for a wide variety of purposes. Plain condensed milk is becoming much more widely available via supermarkets and hypermarkets as well as discounters, which is exposing more consumers to these products.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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