Over the forecast period, other dairy is expected to post positive and healthy growth in Morocco. This is mainly because products continue to be launched with different sizes and features.
Health and wellness products among other dairy are growing fast as people become more interested in the healthy features of different dairy products. Reduced fat and better for you products are set to perform better over the forecast period.
The rapid expansion of modern retailers in Morocco is creating more opportunities for many companies to offer consumers a wide range of products. As a result, this has created many substitutes for other dairy products and given consumers more choices.
Centrale Danone remained the dominant player in other dairy in Morocco in 2018. However, it lost value share in 2018, mainly because many Moroccan consumers are boycotting its products, demanding lower prices.
As more Moroccans join the boycott of all products from Centrale Danone, the leading company in dairy in Morocco risks losing further value share to its competition. Moroccans continue to buy products from other brands rather than from Centrale Danone in order to put more pressure on the company to lower the prices of dairy products in the country.
The health and wellness segment is growing very fast in dairy in Morocco. More Moroccans are interested in healthy products as the awareness of the importance of consuming natural/organic products is growing.
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This industry report originates from Passport, our Packaged Food market research database.