Executive Summary

Aug 2018
PROSPECTS
Other dairy registers healthy growth

Over the forecast period, other dairy is expected to post positive and healthy growth in Morocco. This is mainly because products continue to be launched with different sizes and features.

Health and wellness products increase sales

Health and wellness products among other dairy are growing fast as people become more interested in the healthy features of different dairy products. Reduced fat and better for you products are set to perform better over the forecast period.

Growing snacking options threaten sales over the forecast period

The rapid expansion of modern retailers in Morocco is creating more opportunities for many companies to offer consumers a wide range of products. As a result, this has created many substitutes for other dairy products and given consumers more choices.

COMPETITIVE LANDSCAPE
Centrale Danone still dominates sales of other dairy

Centrale Danone remained the dominant player in other dairy in Morocco in 2018. However, it lost value share in 2018, mainly because many Moroccan consumers are boycotting its products, demanding lower prices.

Competitive landscape likely to change

As more Moroccans join the boycott of all products from Centrale Danone, the leading company in dairy in Morocco risks losing further value share to its competition. Moroccans continue to buy products from other brands rather than from Centrale Danone in order to put more pressure on the company to lower the prices of dairy products in the country.

Health and wellness segment increases competition

The health and wellness segment is growing very fast in dairy in Morocco. More Moroccans are interested in healthy products as the awareness of the importance of consuming natural/organic products is growing.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Morocco?
  • What are the major brands in Morocco?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources