Danone will retain its leadership of other dairy in 2021, but it will lose slight retail value share, with sales for its main brand Danio being cannibalised by indulgence offered by Greek-style yoghurt. Furthermore, the player will manage to record a strong performance within chilled dairy desserts for its brand Danette, although it will also lose marginal retail value share.
Subsequent to the many lockdowns in Belgium as a result of the COVID-19 pandemic many restaurants had to close their doors. However, those that were able to reopen their doors again in May 2021 still need considerable support to survive.
Fromage frais and quark continues to record the strongest decline in current retail value terms, which will be marginally more marked in the flavoured category in 2021. Fromage frais has been suffering from the close association in consumers’ minds with yoghurt, while offering a slightly different texture.
Despite performing well during the pandemic, other dairy is expected to see constant retail value decline over the entire forecast period. The product areas most impacted is likely to be shelf-stable dairy desserts, plain condensed milk as well as fromage frais and quark.
Belgians are eager to support local products as they trust Belgian quality. Consequently local products use the Belgian flag on their packaging to make it easy to recognise.
The health and wellness trend has been somewhat damaging to other dairy over the review period. This will likely increase even more so as the pandemic has triggered a global concern regarding health.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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