Looking ahead, private label companies will continue to lead cream sales by a wide margin, but diverse initiatives will promote growth in artisanal and farm creams, which will see local consumers able to buy local dairy produce more easily. Most supermarkets in France will sell products produced by local or regional farmers in the coming years, while groups of producers are also creating online associations where consumers can buy farm products online and then pick them up at a weekly market nearby.
In the future, local consumers are likely to move away from reduced fat or sugar and processed dairy products in favour of full fat or more natural variants, organic or premium options, and products naturally low in sugar without artificial sweeteners, especially if private label lines target price-sensitive consumers. Another niche area for development is in sheep’s and goat’s milk variants, as sheep’s and goat’s milk fromage frais continue to attract a growing consumer base in France, as more people become aware of their cow’s milk intolerance.
Retail volume sales of other dairy will see ongoing decline over the forecast period, especially in major categories such as chilled and shelf stable desserts (with less consumption of desserts at mealtimes in favour of a return to snacking). Cream will see a lower rate of decline in comparison, with some consumers using it as a natural full-fat ingredient for cooking.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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