Competitive Landscape
Ferrero Spa Leverages Innovation and Brand Loyalty to Sustain Leadership
Other dairy in Italy remains moderately concentrated, with Ferrero SpA predicted to hold a substantial lead in 2026 at 26%, followed by Parmalat SpA at 9%, and a gradual tapering among the next tier of companies such as Granarolo SpA, Lactalis Nestlé Prodotti Freschi Italia Srl, and Danone SpA, each projected to hold between 6% and 3%. Over the 2021 to 2026 period, the market structure has shown minimal movement in overall concentration, as Ferrero’s share has remained consistently above 25% throughout, and the top five companies continue to account for a significant portion of total value.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Italy?
- Which are the leading brands in Other Dairy in Italy?
- How are products distributed in Other Dairy in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Italy - Category analysis
Key Data Insights
Other Dairy Summary
Other Dairy Maintains Value Growth Despite Macroeconomic Pressures
Chilled Snacks Expand Appeal as Cream Loses Relevance
Eurovo and Lactalis Win with Protein and Wellness-Focused Innovation
Protein-Rich Snacking Anticipated to Displace Desserts as Retailers Expand Wellness Offerings
Brands Expected to Invest in Protein, Naturalness and Plant-Based to Meet Evolving Demand
Ferrero Spa Leverages Innovation and Brand Loyalty to Sustain Leadership
Supermarkets Drive Private Label Innovation
E-Commerce Expands Slowly as Chilled Logistics Constrain Growth
Dairy Products and Alternatives in Italy - Industry Overview
2026 Developments
Key Data Insights
Functional Wellness Drives Premium Cheese and Yoghurt Sales
Valsoia Bridges Plant-Based and Functional Indulgence to Boost Sales
Ponte Reale Elevates Indulgence with Functional Soft Cheese Innovation
Functional Claims Anticipated to Boost Premium Positioning
Wellness Positioning and Smaller Pack Sizes Expected to Shape Consumer Demand
Big Srl Builds on Brand Strength, While Private Label Competition Intensifies
New Princes Group Leverages Baby Food Acquisition to Strengthen Early-Life Nutrition
Supermarkets Sustain Leadership by Matching Consumer Convenience Demands
Major Chains Accelerate Growth in Online and Functional Ranges
Retailers Reshape At-Home Experiences with Premium and Functional Lines
Culture Integration Is Embraced as a Formulation Technology
Plant-Based Substrate Engineering Used for Dairy-Mimetic Texture
Portion-Controlled Pack Architecture Drives Competitive Dynamics
Country Reports Disclaimer
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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