Executive Summary

Aug 2019
PROSPECTS
Flavoured condensed milk remains the most popular other dessert due to dulce de leche

Dulce de leche is a traditional flavoured condensed milk in the country, which is similar to caramel in other countries. The product remains one of the preferred options among consumers in many formats, including in a variety of cooking preparations, such as for cake and alfajores, while some consumers choose to eat it on its own with a spoon.

Chilled dairy desserts highly popular, appealing to adults and children alike

Chilled dairy desserts is the preferred format of dairy dessert in Uruguay. A wide range of chilled dairy desserts is available in the country, including flanes, a caramel flavoured dessert such as Danette by Fort-Masis, to pudding, a dessert made from condensed milk.

Coffee whiteners on a downward trend due to lack of consumer trust

Coffee whiteners registered a steep retail volume decline in 2018, and, albeit to a much lower degree, sales again fell in 2019. Coffee whiteners are generally imported and suffered from the devaluation of the local currency in 2018, making them more expensive.

COMPETITIVE LANDSCAPE
Cooperativa Nacional de Productores de Leche leads through innovation

Cooperativa Nacional de Productores de Leche continued to lead other dairy in 2019. The company led condensed milk and cream and ranked second in chilled and shelf stable desserts.

Fort-Masis continues to increase share thanks to new launch and price promotions

Fort-Masis extended its share in other dairy to strengthen its second place in 2019. The company offers a wide variety of chilled dessert products, including lower sugar varieties for adults under its Ser brand, and versions including confectionery and which are packaged to attract children, such as Serenito.

Large number of brands present but smaller players struggle to match leaders’ distribution reach

There are a wide variety of brands present in other dairy in Uruguay, although the vast majority hold relatively insignificant retail value shares in comparison to the leading Conaprole brand. Smaller players find it difficult to compete with the logistics capabilities and wide distribution networks of the leaders.

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Other Dairy in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Uruguay?
  • What are the major brands in Uruguay?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Uruguay - Category analysis

HEADLINES

PROSPECTS

Flavoured condensed milk remains the most popular other dessert due to dulce de leche
Chilled dairy desserts highly popular, appealing to adults and children alike
Coffee whiteners on a downward trend due to lack of consumer trust

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche leads through innovation
Fort-Masis continues to increase share thanks to new launch and price promotions
Large number of brands present but smaller players struggle to match leaders’ distribution reach

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 6 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 7 Distribution of Other Dairy by Format: % Value 2014-2019
Table 8 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 9 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumption of packaged food continues to decline
Consumers increasingly looking for healthier products
Cooperativa Nacional de Productores de Leche remains the leader in 2019
Modern grocery retailers gain share in packaged food in 2019
A return to low retail volume growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Significant declines in inbound tourism lead to lower sales to foodservice outlets
Healthier foodservice options becoming increasingly available
Consumers increasingly buying packaged food online
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources