Dulce de leche is a traditional flavoured condensed milk in the country, which is similar to caramel in other countries. The product remains one of the preferred options among consumers in many formats, including in a variety of cooking preparations, such as for cake and alfajores, while some consumers choose to eat it on its own with a spoon.
Chilled dairy desserts is the preferred format of dairy dessert in Uruguay. A wide range of chilled dairy desserts is available in the country, including flanes, a caramel flavoured dessert such as Danette by Fort-Masis, to pudding, a dessert made from condensed milk.
Coffee whiteners registered a steep retail volume decline in 2018, and, albeit to a much lower degree, sales again fell in 2019. Coffee whiteners are generally imported and suffered from the devaluation of the local currency in 2018, making them more expensive.
Cooperativa Nacional de Productores de Leche continued to lead other dairy in 2019. The company led condensed milk and cream and ranked second in chilled and shelf stable desserts.
Fort-Masis extended its share in other dairy to strengthen its second place in 2019. The company offers a wide variety of chilled dessert products, including lower sugar varieties for adults under its Ser brand, and versions including confectionery and which are packaged to attract children, such as Serenito.
There are a wide variety of brands present in other dairy in Uruguay, although the vast majority hold relatively insignificant retail value shares in comparison to the leading Conaprole brand. Smaller players find it difficult to compete with the logistics capabilities and wide distribution networks of the leaders.
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This industry report originates from Passport, our Packaged Food market research database.