Other Dairy in Austria

PROSPECTS

Other dairy records solid growth in 2018 but faces an uncertain future

In 2018, other dairy benefited from international manufacturers investing in new product innovation in order to maintain their consumer base. Next to cheese, other dairy saw the highest number of new products over 2017/2018, with many consumers opting to try these.

Portioned indulgent treats to remain in demand in spite of the “less sugar” trend

While chilled dairy desserts and flavoured fromage frais and quark are expected to face many obstacles over the forecast period due to a growing consumer focus on reducing one’s sugar and dairy intake, 2018 saw several new product launches which were able to keep consumers interested. Some of the most notable examples from 2018 included Nestlé Gold Knackige Mousse in chocolate and vanilla flavours, offered in pack sizes of four cups of 57g and launched in September 2017, and the Ehrmann American Dream range in Salted Caramel, Fruity Strawberry, Creamy Chocolate and Sweet Vanilla flavours, introduced in February 2018.

Healthy savoury snacks a potentially lucrative niche

In line with the consumer focus on healthier lifestyles and nutrition, savoury fromage frais and quark is anticipated to perform well over the forecast period, benefiting from its naturally low fat and sugar content. Savoury fromage frais and quark is increasingly being seen as a very healthy and protein-rich snack which can be combined with vegetables or fruits and consumed for breakfast or in between meals.

COMPETITIVE LANDSCAPE

Large global producers set to remain strong in other dairy

Danone continued to lead other dairy in 2018, largely thanks to its strength in chilled dairy desserts and flavoured fromage frais and quark through its brands Danone, Dany Sahne and Danone Obstgarten. The company continued to focus on new product launches and heavy advertising activity in order to support its brands, with this helping it to register positive value sales growth.

Domestic players profit from cooperation with local farmers and dairies

Even though they were unable to overtake the large global players in other dairy in 2018, domestic manufacturers still managed to hold their own thanks to their strength in cream and condensed milk as well as plain and savoury fromage frais and quark. This situation is not expected to change in the future.

Good prospects for private label

Private label, which performed well in 2018, is expected to continue to gain ground over the forecast period, benefiting from its presence in all other dairy categories and being able to successfully compete with both large global players and domestic manufacturers. In addition to a focus on low prices, efforts to make private label products more sophisticated are expected to lead to more and more consumers turning to these alternatives in Austria.

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