Other Dairy in Austria

PROSPECTS

Health conscious consumers indulge less often but with products of a better quality

Consumers are still looking for opportunities to indulge. However, they are more likely to be indulging themselves less often, but with a better-quality product when they do, meaning that they are willing to spend more money on premium products.

Healthy indulgence means less sugar

While consumers are still looking for products as an indulgence, as they still want to enjoy a dessert, for example. At the same time, consumers are much more conscious of their sugar intake and are therefore looking for products with not too high a sugar content.

Chilled snacks – healthier than other desserts?

Chilled snacks have been successful recently, although the trend towards a healthier diet is impacting all categories, as consumers look for healthier snacks. Sweet products that are high in sugar or other additional sweeteners are particularly suffering at the hands of this trend.

COMPETITIVE LANDSCAPE

Leader Danone launches new All I Want all-natural cottage cheese product

Danone continues to lead other dairy with its brands Danone, Dany, Fruchtzwerge and Obstgarten. The company continued to focus on new product launches and major advertising activity in order to support its brands, with this helping it to register positive value sales growth.

The Chilled Snack Company – producing “Made in Austria” dairy chilled snacks

The Chilled Snack Company is an Austrian snack producer that focuses on dairy chilled snacks. It produces products both for private label players as well as branded products such as the Milka Schoko Snack.

Traditional Austrian brands to introduce plant-based alternatives?

Topfen or quark) is a traditional Austrian dairy product. It is also part of many dishes and a relatively stable product area in Austria.

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