While overall other dairy sales are set to fall in 2021, chilled dairy desserts is expected to record good growth during the year. The category’s positive performance is being supported by demand for premium products including new launches in high-protein chilled dairy desserts and organic variants.
Cream is set to see decline in 2021, though sales are expected to remain significantly higher than the level seen before the COVID-19 crisis. The ongoing pandemic and lockdown measures during the first months of 2021 resulted in home seclusion and consumers still doing a lot of cooking at home as in 2020.
Danone remains the largest player in other dairy in 2021, thanks in large part to its leading positions in fromage frais and quark, and chilled dairy desserts. The company’s chilled dairy desserts brand, Dany + Sahne, has a long tradition in Austria and is highly trusted and extremely popular.
After a surge in demand for other dairy products during 2020 and 2021, resulting in exceptionally high levels of value and volume sales, other dairy sales are expected to decline over the forecast period as a whole in volume and constant value terms, though they are set to see slight growth in current value terms. The demand for cream, chilled snacks and condensed milk is projected to decrease as the return to more familiar lifestyles leaves less time or need for cooking and eating at home.
Fromage frais and quark is set to remain the largest category within other dairy throughout the forecast period. Fromage frais and quark has a long tradition in Austria and plain fromage frais will continue to be a popular ingredient for cooking and baking.
Supermarkets is set to remain the largest distribution channel for other dairy in the forecast period. Given the virtual lack of true convenience stores, the regional coverage of supermarkets is very dense in Austria.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See All of Our DefinitionsThis report originates from Passport, our Other Dairy research and analysis database.
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