Other dairy witnessed a small increase in value terms in 2021 as demand declined from 2020. Whilst consumers are still staying at home, with the operating of CSF and home deliveries in 2021, there is less cooking at home than there was in 2020 due to COVID-19.
Egyptian consumers are looking for new innovative products, as well as new flavours and packaging in other dairy as the market was settled for long time with basic items and little innovation.
Juhayna Food Industries remains the leading player in other dairy by value share in 2021 with its Happy Kitchen cream collection. Its wide availability and stable prices plus the variety of pack sizes made it the most attractive for consumers.
Other dairy is expected to witness stable growth in the forecast period to 2026 due to the stability of its prices and, as it is a relatively immature category, it is attractive for more players to enter. Future growth will also be supported by the increasing population in Egypt and the stability of the economy.
Juhayna Food Industries should continue to perform well in other dairy over the forecast period. Juhayna is the dominant player in cream with its Juhayna Whipping Cream and Juhayna Cooking Cream both enjoying wide distribution.
The non-essential nature of many other dairy products may continue to limit demand to a relatively small base of affluent middle- and high-income urban consumers. If the majority of consumers remain far more focused on daily essentials, non-staple dairy products will face a challenge over the forecast period, limiting future growth potential in the category.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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