Executive Summary

Aug 2019
PROSPECTS
Unfavourable economic situation places pressure on sales of other dairy

2019 saw volume sales decline in all other dairy categories as consumers continued to avoid spending money on non-essential packaged food items. The categories to register the steepest declines were cream and chilled dairy desserts and this is linked to high unit prices in these categories and the competition they face from packaged food categories with lower unit prices.

Relatively positive performance for plain fromage frais and quark based on novelty

Plain fromage frais and quark registered the least severe volume sales declines of any category in other dairy in 2019 and this is a reflection of the category’s novelty, which means that affluent middle- and high-income consumers are still interested in purchasing these products in search of something a little different. However, sales of plain fromage frais and quark remain very low in Egypt and these products have not yet achieved widespread appeal.

Complete recovery of other dairy sales not expected during forecast period

With sales of other dairy likely to remain under pressure throughout the forecast period, none of the categories in other dairy should be expected to begin registering positive volume growth before the end of the forecast period. The main reason for the expected poor performance of other dairy is that the products within the category are generally considered to be unnecessary luxuries, which limits demand to a relatively small base of affluent middle- and high-income urban consumers.

COMPETITIVE LANDSCAPE
Danone uses advertising to reinforce its dominant position in chilled dairy desserts

Danone Egypt remains the dominant player in chilled dairy desserts as its Danette brand has become virtually synonymous with the category in Egypt. This very strong position has been hard-earned however, with Danone having focused heavily on pushing Danette for several years.

Smaller packs appear in cream as players seek to attract price-sensitive consumers

Juhayna Food Industries remains the leading player in cream with its brand Juhayna Whipping Cream now available in three different pack sizes ranging from 200g to one litre. The product range is promoted with the cooperation of popular TV chefs, who can often be seen on television and social media preparing recipes using Juhayna Whipping Cream.

Bel Egypt’s Kiri dominates fromage frais and quark as local brands compete strongly

The 2016 devaluation of the Egyptian currency led to Pinar Dairy Food Co withdrawing from fromage frais and quark, creating a vacuum in the category. The company’s Pinar brand had been the leading name in the category for a long time and the sudden absence of the brand on retail shelves created opportunities for France-based multinational company Groupe Bel to position its Kiri brand as the obvious replacement products for consumers who had previously favoured Pinar.

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Other Dairy in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Egypt?
  • What are the major brands in Egypt?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Egypt - Category analysis

HEADLINES

PROSPECTS

Unfavourable economic situation places pressure on sales of other dairy
Relatively positive performance for plain fromage frais and quark based on novelty
Complete recovery of other dairy sales not expected during forecast period

COMPETITIVE LANDSCAPE

Danone uses advertising to reinforce its dominant position in chilled dairy desserts
Smaller packs appear in cream as players seek to attract price-sensitive consumers
Bel Egypt’s Kiri dominates fromage frais and quark as local brands compete strongly

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 Sales of Cream by Type: % Value 2014-2019
Table 6 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 7 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 8 Distribution of Other Dairy by Format: % Value 2014-2019
Table 9 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food
Volume sales bounce back as consumers adjust to the new reality
Steep unit price rises for imported products lead to a revival of local production
Traditional channels continue to dominate as growth in modern grocery retailers stalls
The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice
Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth
Consumer Foodservice
Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources