Many British consumers have become accustomed to allowing themselves some indulgence in their choice of snacking goods and desserts. This is expected to remain a sales driver in the coming years, positively affecting consumption in categories such as chilled dairy desserts, shelf stable dairy desserts, chilled snacks, and fromage frais and quark during the forecast period.
Home cooking, and the number of home-baked goods British consumers prepared, naturally saw a decrease in 2021, and even more so in 2022, as COVID-19 related lockdowns and restrictions were fully lifted in the UK in the summer of 2021. Since then, consumers have had less time to spend in their kitchens, while also being affected by cooking fatigue due to the elevated levels of home cooking during the pandemic.
The dessert and snacking categories within other dairy are very similar to yoghurt categories (including plant-based yoghurt) in terms of the main drivers behind consumption, namely healthy indulgence with a premium taste. Due to this, they compete with each other, and new product developments and innovations in one category, that draw positive attention, can negatively affect sales in the other categories by taking share directly from them.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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