The health trend is affecting sales within other dairy. Categories such as coffee whiteners and condensed milk are struggling to achieve growth, as they are considered old-fashioned and less healthy.
The free-from trend is expanding from milk and yoghurt to desserts, driven by the increasing desire for plant-based, dairy-free foods. Numerous new products are being launched.
Ethical sourcing is important when UK consumers are deciding which other dairy products to put in their shopping baskets. Animal welfare, equal pay for farmers and the origin of ingredients all play extremely important roles for consumers.
Tesco, J Sainsbury, Asda and Marks & Spencer are amongst the top 10 players in other dairy in the UK. Private label producer Tesco maintained its lead in other dairy in value terms in 2019, followed by brand owner Müller Dairy (UK).
A number of manufacturers are launching quark products to meet consumers’ rising demand for healthy snacks. Lactalis Nestlé Produits Frais launched its Lindahls Kvarg quark range in the UK in March 2018, offering three spoonable flavoured products, two flavoured drinking products and a natural version.
Petit Filous, one of the leaders in flavoured fromage frais, engaged with consumers from a more personal angle in its latest campaign, launched in February 2018. The “Free Play” campaign aimed to help children to build softer skills that cannot be taught, such as creativity, imagination and spatial awareness, which are all related to child development.
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This industry report originates from Passport, our Packaged Food market research database.