In common with many areas of the dairy products and alternatives market in Saudi Arabia, other dairy has seen the new product development strategies of key players strongly influenced by the prominent health and wellness trend. The category has seen the introduction of products such as Koita cooking cream, which is considered to be a premium, health orientated brand.
Other dairy is another area of the dairy products and alternatives market that is likely to benefit from an expanded presence in the discounters channel during the forecast period. The impact of the COVID-19 crisis, the imposition of 15% VAT and the high rate of inflation have combined to significantly increase consumer budget consciousness, with many consumers choosing to focus their spending on essential items and to look for competitively priced products.
Demand for other dairy products is set to be boosted in the forecast period by the fact that the population in the Saudi Arabian market is growing rapidly due to the increased openness of the Kingdom. In particular, the expansion of the consumer base is set to support the development of health focused innovation.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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