Executive Summary

Aug 2019
PROSPECTS
Manufacturers responding to intensifying competition from outside the category

Chilled and shelf stable desserts continued to dominate other dairy, which also which includes cream, coffee whiteners, condensed milk and fromage frais and quark, in Japan at the end of the review period. The importance of chilled and shelf stable desserts is underpinned by the popularity of purin, a sweet pudding that appears on the shelves of store-based retailers nationwide.

Coffee whiteners struggles to deal with health trend and rise of higher-end coffee

Coffee whiteners continued to see the sharpest decline in other dairy in both volume and current value terms in 2019 as it faced intense competition from fresh milk and RTD coffee and fresh coffee with milk at convenience stores and specialist coffee outlets. Furthermore, younger generations in Japan are relatively unfamiliar with coffee whiteners, and some are not aware of what the products are made of or have not even seen such products.

Condensed milk suffers from natural trend

Like coffee whiteners, condensed milk continued to register significant decline in both volume and current value terms in the final year of the review period. The category is seeing sales fall as opportunities for consumption contract.

COMPETITIVE LANDSCAPE
Morinaga Milk Industry seeks ways to respond to the waning of traditional demand

Morinaga Milk Industry remained the largest player in other dairy in 2019, thanks mainly to its significant presence in chilled and shelf stable desserts and condensed milk. Although it is one of the largest dairy manufacturers in Japan, with an extensive product portfolio from milk formula to ice cream, the company is suffering from overall sales decline in other dairy.

Leading players work to strengthen the position of established brands

The leading company in chilled and shelf stable desserts, Morinaga Milk Industry is amongst the players in the category looking to reinforce the position of established brands, renewing its long-selling Gyunyu Purin brand with a richer milk flavour towards the end of the review period. Ezaki Glico, the second largest player in the category, is also working to strengthen the position of an established purin brand, appointing Japanese artist, Toshl, to represent its Pucchin Purin brand and launching a new brand website.

New product developments target prevailing demand trends

Manufacturer efforts to revitalise chilled and shelf stable desserts have also included new product development. Morinaga Milk Industry added new flavours to its low-carb pudding brand, Oishii Teitoshitsu Purin, claiming to offer a healthy but tasty dessert to appeal to the growing number of health-conscious consumers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Other Dairy in Japan

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Japan?
  • What are the major brands in Japan?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Japan - Category analysis

HEADLINES

PROSPECTS

Manufacturers responding to intensifying competition from outside the category
Coffee whiteners struggles to deal with health trend and rise of higher-end coffee
Condensed milk suffers from natural trend

COMPETITIVE LANDSCAPE

Morinaga Milk Industry seeks ways to respond to the waning of traditional demand
Leading players work to strengthen the position of established brands
New product developments target prevailing demand trends

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 Sales of Cream by Type: % Value 2014-2019
Table 6 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 7 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 8 Distribution of Other Dairy by Format: % Value 2014-2019
Table 9 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Increasing emphasis on generating value through health and convenience
Media attention plays key role in shaping demand
Shifting character of demand has potential to destabilise competitive landscape
Consumers drawn to convenient shopping options
Focus on value generation in the forecast period

FOODSERVICE

Sales to Foodservice
Demographic trends shaping foodservice demand
Labour shortage boosts demand for convenience
Targeting rising inbound tourism
Consumer Foodservice
Demand for convenience boosting consumer foodservice
Health trend exerting a growing influence on consumer foodservice
Instagram places growing emphasis on visual appearance of food and drink in consumer foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources