In large urban areas, where consumers lead hectic lifestyles, there is a growing demand for on-the-go snacking products. This provides opportunities for manufacturers of chilled snacks and chilled and shelf stable desserts.
In line with the growing demand for convenience of consumption, Food Master presented curd in pouches with multiple closure effect under Président in 2017. Other curd manufacturers followed suit in 2018.
Glazirovanniy syrok, a popular and traditional type of chilled snack in Kazakhstan, usually has a cottage cheese texture and comes in a rectangular form coated in chocolate. The popularity of glazirovanniy syrok reflects a strong focus on children in chilled snacks.
“Other” dairy manufacturers tried to attract consumers through new product developments and launches in 2018. For instance, Sterilgarda Alimenti released Sterilgarda chilled desserts.
From early 2019, a new Eurasian Economic Union regulation is expected to impact product positioning and the performance of manufacturers. The regulation obliges manufacturers to state if a product contains a dairy fat substitute or vegetable oils.
There are significant barriers to local companies trying to compete with international companies. Domestic producers of “other” dairy face challenges in terms of the availability of local raw ingredients.
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This industry report originates from Passport, our Packaged Food market research database.