The healthy living trend continued to shape consumption patterns across packaged food in 2019, with other dairy being no exception. Consumers are looking to include less fat in their diet, although without compromising on taste.
Players in chilled dairy desserts are offering traditional Greek desserts such as rice puddings and creams to compete with traditional pastries. Although towards the end of the review period retailers allocated more space to such products, this does not seem to have been successful, with the category continuing to see a volume decline in 2019.
Organic and plant-based products are seeing a slow increase in sales within other dairy, but Greece is still way behind other countries in this regard. These products are interesting to consumers in Greece, but have not yet had much impact.
FrieslandCampina Hellas remained the clear leader in other dairy in value terms in 2019. However, the company saw its share decline due to the poor performance of condensed milk, which it dominates through its Nounou brand.
Farma Koukaki is working on increasing the appeal of desserts such as rice pudding and creams. It is focusing on offering single packaging, instead of selling two or three products together, as in yoghurt.
Stamou is a major player in cream desserts within chilled dairy desserts. It is based mostly in southern Greece, but plans to start expanding to northern Greece soon.
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This industry report originates from Passport, our Packaged Food market research database.