Executive Summary

Sep 2019
PROSPECTS
Healthy lifestyles lead to varied performances for different categories

The healthy living trend continued to shape consumption patterns across packaged food in 2019, with other dairy being no exception. Consumers are looking to include less fat in their diet, although without compromising on taste.

Traditional Greek desserts fail to succeed due to competition from pastries

Players in chilled dairy desserts are offering traditional Greek desserts such as rice puddings and creams to compete with traditional pastries. Although towards the end of the review period retailers allocated more space to such products, this does not seem to have been successful, with the category continuing to see a volume decline in 2019.

Health trend leads to gradual rise of organic and plant-based products

Organic and plant-based products are seeing a slow increase in sales within other dairy, but Greece is still way behind other countries in this regard. These products are interesting to consumers in Greece, but have not yet had much impact.

COMPETITIVE LANDSCAPE
Fage performs well due to strong presence in fromage frais and quark

FrieslandCampina Hellas remained the clear leader in other dairy in value terms in 2019. However, the company saw its share decline due to the poor performance of condensed milk, which it dominates through its Nounou brand.

Farma Koukaki tries to improve the image of chilled dairy desserts

Farma Koukaki is working on increasing the appeal of desserts such as rice pudding and creams. It is focusing on offering single packaging, instead of selling two or three products together, as in yoghurt.

Stamou plans to expand its geographical reach

Stamou is a major player in cream desserts within chilled dairy desserts. It is based mostly in southern Greece, but plans to start expanding to northern Greece soon.

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Other Dairy in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Greece?
  • What are the major brands in Greece?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Greece - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyles lead to varied performances for different categories
Traditional Greek desserts fail to succeed due to competition from pastries
Health trend leads to gradual rise of organic and plant-based products

COMPETITIVE LANDSCAPE

Fage performs well due to strong presence in fromage frais and quark
Farma Koukaki tries to improve the image of chilled dairy desserts
Stamou plans to expand its geographical reach

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 Sales of Cream by Type: % Value 2014-2019
Table 6 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 7 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 8 Distribution of Other Dairy by Format: % Value 2014-2019
Table 9 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Greece - Industry Overview

EXECUTIVE SUMMARY

Slow growth due to improving economy and rising consumer confidence
Health and local sourcing are increasingly important in packaged food
Growth of smaller brands leads to greater fragmentation in packaged food
Recovery for hypermarkets, but supermarkets remains the dominant channel
Low but increasing consumer confidence set to boost sales

FOODSERVICE

Sales to Foodservice
Foodservice packaged food sales benefit from the influx of foreign tourists
Health and wellness also affects the foodservice channel and the ingredients used
The competitive landscape in foodservice packaged food is very fragmented
Consumer Foodservice
Tourism expected to contribute to growth, but more Greeks may eat at home
Exotic cuisines are on the rise, especially in fast food
Premiumisation amongst operators offering local Greek cuisine
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources