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Country Report

Other dairy products in

Other Dairy in South Africa

25 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenient other dairy products drive growth

Growth in chilled and shelf stable desserts can be attributed to the popularity of shelf stable dairy desserts, due to their lower unit price and lack of need for refrigeration, with around 30% of households in South Africa still lacking fridge-freezers at the end of the review period. Shelf stable products also continue to be allocated more shelf space in retailers, with Danone Southern Africa’s strong brand Ultra Mel custard dominating this category.

Unit prices increase in 2018

Other dairy saw below-inflation unit price growth in current terms in 2018. This was partly due to the decline in the cost of raw milk, due to surplus production, but was also linked to growing price competition and the strength of private label in many categories, which saw manufactures largely unable to increase unit prices, absorbing costs such as the increase in VAT.

Some categories benefit from a healthy image

Segments within other dairy are expected to experience mixed performances. Soy desserts is expected to see growth, benefiting from the healthy image of soy, the widening availability of more affordable options in supermarkets and growing awareness of lactose intolerance.

COMPETITIVE LANDSCAPE

Nestlé leads other dairy in 2018

Nestlé South Africa continued to lead other dairy in value terms in 2018. Its strength was chiefly due to wide brand awareness and distribution for Nestlé Cremora, which held a strong lead in coffee whiteners.

National Brands gains share

National Brands recorded the strongest value share increase of two percentage points in 2018, cementing its second position. Its Ellis Brown brand in coffee whiteners is available in a wide range of affordable formats.

Danone Southern Africa claims third position

Danone Southern Africa held third position in other dairy in 2018, thanks to its popular Ultra Mel brand, which dominated shelf stable desserts and accounted for a notable value share in overall other dairy.

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Other Dairy Products Market Sample Report Other Dairy Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Other dairy products in South Africa?
What are the major brands in South Africa?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
How are soy-based products performing against traditional dairy items?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Other Dairy in South Africa - Category analysis

HEADLINES

PROSPECTS

Convenient other dairy products drive growth

Unit prices increase in 2018

Some categories benefit from a healthy image

COMPETITIVE LANDSCAPE

Nestlé leads other dairy in 2018

National Brands gains share

Danone Southern Africa claims third position

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2013-2018
Table 2 Sales of Other Dairy by Category: Value 2013-2018
Table 3 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 4 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 5 Sales of Cream by Type: % Value 2013-2018
Table 6 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 7 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 8 Distribution of Other Dairy by Format: % Value 2013-2018
Table 9 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 10 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018

Consumer Foodservice

Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Other Dairy in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenient other dairy products drive growth

Unit prices increase in 2018

Some categories benefit from a healthy image

COMPETITIVE LANDSCAPE

Nestlé leads other dairy in 2018

National Brands gains share

Danone Southern Africa claims third position

Samples

Overview

Why buy this report?

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Table of Contents

Other Dairy in South Africa - Category analysis

HEADLINES

PROSPECTS

Convenient other dairy products drive growth

Unit prices increase in 2018

Some categories benefit from a healthy image

COMPETITIVE LANDSCAPE

Nestlé leads other dairy in 2018

National Brands gains share

Danone Southern Africa claims third position

CATEGORY DATA

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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