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Learn moreAug 2018
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Growth in chilled and shelf stable desserts can be attributed to the popularity of shelf stable dairy desserts, due to their lower unit price and lack of need for refrigeration, with around 30% of households in South Africa still lacking fridge-freezers at the end of the review period. Shelf stable products also continue to be allocated more shelf space in retailers, with Danone Southern Africa’s strong brand Ultra Mel custard dominating this category.
Other dairy saw below-inflation unit price growth in current terms in 2018. This was partly due to the decline in the cost of raw milk, due to surplus production, but was also linked to growing price competition and the strength of private label in many categories, which saw manufactures largely unable to increase unit prices, absorbing costs such as the increase in VAT.
Segments within other dairy are expected to experience mixed performances. Soy desserts is expected to see growth, benefiting from the healthy image of soy, the widening availability of more affordable options in supermarkets and growing awareness of lactose intolerance.
Nestlé South Africa continued to lead other dairy in value terms in 2018. Its strength was chiefly due to wide brand awareness and distribution for Nestlé Cremora, which held a strong lead in coffee whiteners.
National Brands recorded the strongest value share increase of two percentage points in 2018, cementing its second position. Its Ellis Brown brand in coffee whiteners is available in a wide range of affordable formats.
Danone Southern Africa held third position in other dairy in 2018, thanks to its popular Ultra Mel brand, which dominated shelf stable desserts and accounted for a notable value share in overall other dairy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in South Africa with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.