In 2021, whilst sales of other dairy in Switzerland declined from the increase seen in 2020, they remained higher than those seen pre-pandemic. This is because working from home will remain prevalent in 2021 and leads to more opportunities to cook at home.
Grocery retailers will continue to lead the distribution of other dairy in Switzerland in 2021. However, there is expected to be a further move towards discounters, as Aldi and Lidl gain more of a foothold in packaged food across the country.
Migros is well placed to remain the leading player in 2021, due to its offer of well-recognised and high-quality private label lines. Migros is focusing strongly on sustainability and animal welfare, which are increasingly strong themes in the industry.
The sales performance of other dairy is expected to remain stable into the forecast period, with small positive retail volume and current retail value growth expected. There is a high level of maturity in some other dairy categories, which will limit product and sales developments.
A lack of major product innovation, category maturity, and strong private label penetration are predicted to restrain current retail value growth into the forecast period. The perception of many other dairy products (such as chilled desserts) as unhealthy (due to high fat, sugar, and preservative content) will remain a key threat, with more Swiss consumers expected to turn to non-dairy alternatives.
Over the forecast period, the increasing demand for non-dairy alternatives is expected to reach the category of other dairy. Until recently, other dairy has remained relatively immune from this trend, but now Swiss consumers are expected to turn to non-dairy alternatives in this category too.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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