Executive Summary

Aug 2018
PROSPECTS
Healthy nutrition set to negatively impact other dairy

The health and wellness trend is expected to continue shaping the consumption patterns of Swiss consumers over the forecast period, and will fuel the demand for healthier food options. Increasing health-consciousness, together with public campaigns sponsored by the Federal Office of Public Health (FOPH) and major consumer associations, will continue to lead Swiss consumers to migrate to healthier dietary alternatives.

Other dairy is a mature category

Many categories within other dairy have reached maturity, and have few growth opportunities. These are likely to be further negatively affected by the health and wellness trend.

Sales through discounters are expected to increase

Other dairy products are expected to continue being purchased from grocery retailers such as supermarkets, discounters and hypermarkets. However, the distribution of other dairy products is expected to move further in the direction of discounters, as Aldi and Lidl are likely to gain more of a foothold in the Swiss packaged food retail market.

COMPETITIVE LANDSCAPE
No major shifts are expected in the competitive landscape

Migros is expected to continue leading other dairy in Switzerland over the forecast period. Its success will continue to be due to its well-recognised private label lines, which are all perceived as high quality, and because Swiss consumers favour domestic dairy products.

Diversification will remain key

Considering the sustained weakness in other dairy, many players will seek growth opportunities through the continued development and diversification of other dairy products into as many segments as possible, including economy, premium, healthy and speciality, in order to reach the maximum number of consumers. In 2018, for example, by launching Oola Secrets, a chilled dairy dessert, Emmi chose the premium indulgent innovation path in order to differentiate itself from its competitors.

Private label to remain dominant despite the challenging environment

The share of private label in other dairy is expected to remain significant in value terms. However, private label manufacturers will still face strong competition from manufacturers of branded products, as multinational players have higher budgets for developing new innovative product lines, and will continue to invest in marketing campaigns.

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Other Dairy in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Switzerland?
  • What are the major brands in Switzerland?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth
The health and wellness trend continues to shape demand for packaged food
Private label strengthens its position in packaged food
Supermarkets leads distribution channels while discounters gains share
Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice
Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns
Consumer Foodservice
Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources