Executive Summary

Aug 2018
PROSPECTS
Focus shifts towards adults in chilled dairy desserts

Companies have realised the potential in targeting older consumers who seek unique, more indulgent flavours and textures and are willing to pay extra for them. Consumers seek to eat healthier foods but whenever they are tempted to eat something sweet they are more likely to choose the most indulgent product, obtaining as much pleasure as they can while considering the health cost.

Volume decline continues in chilled dairy desserts

The continued volume decline of chilled dairy desserts is mainly a reflection of the health and wellness trend. As awareness of high sugar levels has risen, consumption of chilled dairy desserts has become less frequent, being regarded as a treat or for special occasions.

The culinary trend boosts demand for cream

There is a prominent trend towards higher culinary standards. An abundance of TV cooking contests and many cooking videos on social media intrigue consumers into using higher-quality ingredients and cooking more sophisticated and unique dishes.

COMPETITIVE LANDSCAPE
Tnuva Food Industries maintains its share of other dairy

In contrast to its other categories within dairy, Tnuva has succeeded in maintaining its value share of other dairy despite difficulties. Its share remains stable due to its dominance of cottage cheese and cream, both of which see positive growth and little competition.

Strauss Group employs innovation strategy

Strauss Group Ltd is innovation-orientated, investing in frequent launches and their accompanying campaigns. The company encourages a scaling-up movement in other dairy by offering more indulging dairy desserts and maintaining its brands’ strength, mainly for Milky and Splendid.

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Other Dairy in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Israel?
  • What are the major brands in Israel?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance
Healthy eating trend continues to evolve
Contrasting fortunes for top two competitors in packaged food
Discounters and supermarkets still lead despite gains by other distribution channels
Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice
Demand for frozen processed red meat slows as burger fast food players choose chilled and fresh alternatives
Increasing specialisation evident among foodservice players offering Asian cuisine
Use of milk alternatives rises among cafés and specialist coffee shops operators
Consumer Foodservice
Rising costs lead more foodservice players to switch from fresh to processed ingredients
High risk and rising costs encourage shift from casual dining to street food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources