Companies have realised the potential in targeting older consumers who seek unique, more indulgent flavours and textures and are willing to pay extra for them. Consumers seek to eat healthier foods but whenever they are tempted to eat something sweet they are more likely to choose the most indulgent product, obtaining as much pleasure as they can while considering the health cost.
The continued volume decline of chilled dairy desserts is mainly a reflection of the health and wellness trend. As awareness of high sugar levels has risen, consumption of chilled dairy desserts has become less frequent, being regarded as a treat or for special occasions.
There is a prominent trend towards higher culinary standards. An abundance of TV cooking contests and many cooking videos on social media intrigue consumers into using higher-quality ingredients and cooking more sophisticated and unique dishes.
In contrast to its other categories within dairy, Tnuva has succeeded in maintaining its value share of other dairy despite difficulties. Its share remains stable due to its dominance of cottage cheese and cream, both of which see positive growth and little competition.
Strauss Group Ltd is innovation-orientated, investing in frequent launches and their accompanying campaigns. The company encourages a scaling-up movement in other dairy by offering more indulging dairy desserts and maintaining its brands’ strength, mainly for Milky and Splendid.
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This industry report originates from Passport, our Packaged Food market research database.