Over the forecast period, we expect many innovative and premium-positioned products to be launched. Consumers are very price-sensitive, particularly so regarding the increase in price-controls, and thus these new launches need to reflect that.
Brand Milky (Strauss Group Ltd) holds almost half of all shares in chilled dairy desserts, along with Strauss holding a number of other brands in the subcategory. The other main player of note is Tnuva Food Industries Ltd.
Indulgence trends will continue to underpin growth for certain other dairy products over the forecast period. However, many products in the category have an unhealthy positioning and thus bucks the rising health and wellness trends.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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