Other Dairy in Lithuania

PROSPECTS

Chilled snacks, dairy desserts and condensed milk are struggling

Chilled dairy desserts posted a current value decline in 2018 for the fourth year in a row. Chilled snacks, meanwhile, despite being very popular among children, also continued to struggle following a heavy decline in 2017.

Cream a saturated category

Cream is a heavily used product in local cuisine and enjoys a fairly positive reputation when it comes to the health and wellness trend. Although facing some competition from plain yoghurt, cream remains the preferred ingredient in various local dishes, often being used in soups, pancakes or local specialties such as cepelinai.

Fromage frais and quark continues to post solid growth

Another category which recorded a positive performance in 2018 was fromage frais and quark. The category benefits from the strong presence of various products, such as plain and flavoured curd, curd cheese and curd- based spreadables.

COMPETITIVE LANDSCAPE

Pieno Zvaigzdes remains the leading player in other dairy

Pieno Zvaigzdes remained the leading player in other dairy in 2018. The company offers several well-established brands, with the most prominent being Dvaro, which is present in cream and fromage frais and quark, positioned in the mid-priced segment.

Domestic superiority

After some turmoil in 2017, 2018 brought some stability to other dairy, with many players maintaining their value share. Domestic manufacturers continued to dominate the category thanks to their wide range of products, competitive prices and advertising and marketing campaigns.

Categories with the strongest level of competition

The categories with the strongest level of competition in 2018 were cream, fromage frais and quark and to some extent chilled dairy desserts, although the latter has been declining in both current value and volume terms for several years. Nevertheless, all major players offer chilled dairy desserts in their product portfolios.

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