Executive Summary

Aug 2019
PROSPECTS
Chilled snacks records marginal recovery with stable unit price

While the smaller categories of condensed milk and chilled dairy desserts continued to post strong retail volume declines in 2019, chilled snacks recorded a marginal recovery at the end of the review period, experiencing stable demand following declines in 2017 and 2018. 2017 witnessed a massive rise in the average unit price as several of the largest producers reorganised their portfolios to include more expensive products which significantly raised the unit price.

Higher value performance for cream due to ongoing price increases

Demand for cream continued to decline in Lithuania in 2019, but recorded positive current value growth, supported by ongoing price increases. Cream continued to suffer on the one hand from growing competition for low fat varieties from plain yoghurt, with the latter continuing to benefit from the rising health and wellness trend in the country, while on the other hand, sales of high fat content cream, of at least 30%, continued to support value growth due to its higher price.

Stable performance by fromage frais and quark due to versatility

Fromage frais and quark continued to record a stable but unimpressive retail volume performance in 2019, with the plain format dominating sales appreciated as a healthy snack and heavily used in local cuisine, although higher growth continued to be recorded by the flavoured format. The category benefits from the strong presence of various products, curd cheese, a curd-based spreadable format, plain, creamy texture, cottage cheese style, and flavoured, in addition to different fat percentages and has a wide range of applications, such as being eaten at breakfast or supper or used as a cooking ingredient.

COMPETITIVE LANDSCAPE
Other dairy continues to be dominated by large local dairy producers such as Pieno Zvaigzdes

Other dairy continued to be heavily dominated by local manufacturers due to the wide presence of fresh dairy products in the category. Local consumers prefer to purchase fresh cream, chilled snacks and fromage frais and quark produced by local dairies, with Pieno Zvaigzdes AB, Rokiskio Pienas UAB and Žemaitijos Pienas AB retaining their leading positions, as they do in other dairy-related categories.

Players adopt different strategies within chilled snacks to attract consumers back to category

With chilled snacks making a marginal recovery in 2019, major players Pieno Zvaigzdes AB and Žemaitijos Pienas AB recorded the strongest performances, gaining further value share. This was due to adopting different strategies to address the declining demand over the review period with Pieno Zvaigzdes concentrating on offering sophistication and premiumisation by using high-quality in its products such as Belgian chocolate, reinforcing the image of chilled snacks as an indulgent dessert.

Strong presence of private label within cream and fromage frais and quark

Private label recorded its strongest performance within fromage frais and quark, and cream, gaining high value share in both. However, it is most visible in the latter, with Farm Milk from Maxima, and Norfos N Grietine from Norfos Mažmena UAB recording high current value growth and continuing to compete with local brands gaining further share.

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Other Dairy in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Lithuania?
  • What are the major brands in Lithuania?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Other Dairy in Lithuania - Category analysis

HEADLINES

PROSPECTS

Chilled snacks records marginal recovery with stable unit price
Higher value performance for cream due to ongoing price increases
Stable performance by fromage frais and quark due to versatility

COMPETITIVE LANDSCAPE

Other dairy continues to be dominated by large local dairy producers such as Pieno Zvaigzdes
Players adopt different strategies within chilled snacks to attract consumers back to category
Strong presence of private label within cream and fromage frais and quark

CATEGORY DATA

Table 1 Sales of Other Dairy by Category: Volume 2014-2019
Table 2 Sales of Other Dairy by Category: Value 2014-2019
Table 3 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 4 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 6 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 7 Distribution of Other Dairy by Format: % Value 2014-2019
Table 8 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 9 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 10 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consistently strong growth seen in most packaged food categories
Health and wellness remains the defining trend in most packaged food categories
Private label an important player across packaged food as value remains paramount
Rising demand for convenience and value boost internet retailing and discounters
Current prevailing trends likely to remain in effect throughout the forecast period

FOODSERVICE

Sales to Foodservice
The rise of specialist coffee shops and strong interest in vegan options boosts sales of milk alternatives
The consumer appetite for Asian foodservice shows no signs of diminishing
Ongoing burger fast food boom supports foodservice volume sales in key table sauces categories

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources