Other dairy is a small and mature category in Guatemala. There are several categories, such as condensed milk, that only have a small number of players, and none has shown any innovation in several years.
Independent small grocers is the most important distribution channel for other dairy in Guatemala, especially by selling cream, a product that is considered a staple among homes in all economic strata of the country. The strong penetration that these products have, in both urban and rural areas of the country, allows them to reach consumers easily.
Coffee whitener products in Guatemala are only available in powder format which does not require refrigeration, thus catering to a wide consumer base. There is a wide range of international brands such as Coffee Mate and Borden.
International company Nestlé Guatemala SA continued to be the leading player of other dairy in 2018. It dominates both condensed milk (Ideal and La Lechera) and coffee whiteners (Coffee Mate).
Domestic brands are more prevalent in staple products such as cream, where there are strong brands such as Parma and Superior and many artisanal brands with limited distribution, although this makes cream highly fragmented. International brands are more prevalent in other categories such as condensed milk and coffee whiteners, where there is no domestic production.
The majority of brands in other dairy are standard brands such as Parma, Superior, Coffee Mate and La Lechera. Prices are very competitive among these products since consumers easily switch between brands when they wish to save money.
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This industry report originates from Passport, our Packaged Food market research database.