Executive Summary

Aug 2018
PROSPECTS
Cream is the largest product category

Other dairy is a small and mature category in Guatemala. There are several categories, such as condensed milk, that only have a small number of players, and none has shown any innovation in several years.

Distribution

Independent small grocers is the most important distribution channel for other dairy in Guatemala, especially by selling cream, a product that is considered a staple among homes in all economic strata of the country. The strong penetration that these products have, in both urban and rural areas of the country, allows them to reach consumers easily.

Coffee whiteners registers the strongest growth in 2018

Coffee whitener products in Guatemala are only available in powder format which does not require refrigeration, thus catering to a wide consumer base. There is a wide range of international brands such as Coffee Mate and Borden.

COMPETITIVE LANDSCAPE
Nestlé Guatemala SA leads other dairy

International company Nestlé Guatemala SA continued to be the leading player of other dairy in 2018. It dominates both condensed milk (Ideal and La Lechera) and coffee whiteners (Coffee Mate).

Domestic and international brands prevail in different categories

Domestic brands are more prevalent in staple products such as cream, where there are strong brands such as Parma and Superior and many artisanal brands with limited distribution, although this makes cream highly fragmented. International brands are more prevalent in other categories such as condensed milk and coffee whiteners, where there is no domestic production.

Prices

The majority of brands in other dairy are standard brands such as Parma, Superior, Coffee Mate and La Lechera. Prices are very competitive among these products since consumers easily switch between brands when they wish to save money.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Guatemala?
  • What are the major brands in Guatemala?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food
Continued growth expected over coming years
Marketing campaigns
Differences in traditional and modern grocery retailers
Forecast performance

FOODSERVICE

Sales to Foodservice
Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources