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Learn moreAug 2019
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In 2019, other dairy in Finland continued to record only modest retail volume growth, primarily as a result of category maturity. Value sales growth, however, was stronger as manufacturers continued to seek ways to offset this maturity, for example through a strong focus on developing new products which are lactose-free, organic, sugar-free, high in protein or provide new flavour combinations or textures.
The protein boom in Finland continued to remain strong in 2019. This was supported by an ongoing manufacturer focus on new product development and more exercise enthusiasts and health-conscious millennials adopting a high-protein diet, with this in particular helping to boost sales of quark.
In addition to demanding healthier other dairy offerings, Finnish consumers are also seeking greater convenience from the products they buy. Making cooking easier, for example through the provision of flavoured creams, has enabled busy consumers to save time, with preparing meals at home remaining a popular activity.
In 2019, the domestic dairy giant Valio remained the clear leader in other dairy, accounting for around a third of overall value sales. The company continued to slowly grow its value share thanks to an ongoing focus on new product development as well as heavy investment in marketing and promotional activities.
2018 saw manufacturers launch new lactose-free other dairy products, with this continuing in 2019. While in 2018 Valio expanded its organic range with Valio Luomu Raejuusto cottage cheese, marketing this as the only domestic organic and lactose-free cottage cheese, it also relaunched its Fanny dairy dessert brand but as a lactose-free product.
In 2019, other dairy manufacturers continued to invest in marketing and advertising, with their campaigns highlighting the health and wellness attributes of their products. In its humorous television commercials, Arla continued to point out that its Arla Lempi Ruokakerma cooking cream contains fewer additives than other creams, with the company seeking to appeal to Finnish consumers’ rising demand for cleaner ingredients.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.