Private label has become more appealing since the COVID-19 pandemic due to its more affordable prices and sophisticated product development. In 2022, rising prices have only accentuated the shift to these more affordable products.
The indulgence trend will also remain apparent, as some players undertake a strategy to bring bolder flavour and more interesting textures to consumers, often foregoing health and wellness features and rather prioritising the taste and pleasure experience. Valio Herkku (herkku meaning delicacy in Finnish) introduced kinuskimousse, a new caramel mousse that is lactose free and marketed to deliver a flavour experience that is made from local dairy.
The domestic origin of products is of high importance to Finns. Not only do local players point out the domestic origin of its dairy sources and production, but international players will also emphasise using Finnish milk.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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If you're in the Other Dairy industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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