Other dairy in Tunisia is a diverse category comprising a wide variety of different products. Sales in some categories are expected to remain very small or even negligible.
Chilled dairy desserts will continue to dominate sales in other dairy in Tunisia over the forecast period. The ongoing appeal of these products stems from constant innovation, leading to the introduction of new flavours, textures and presentations.
Independent small grocers will continue to dominate distribution over the forecast period due to their convenient location in residential neighbourhoods. Nonetheless, the development of modern grocery retailing, with new hypermarkets and supermarkets opening throughout the country, will impact distribution, with the number of these outlets continuing to increase and more consumers using such products due to their wider product ranges and in-store promotions.
Société Tunisienne des Industries Alimentaires continues to dominate other dairy in Tunisia. This strong position can be attributed to the company’s long-standing presence in the country and strong visibility through both traditional and modern grocery retailers, which is further supported by heavy advertising for leading brands such as Danette and Délice.
Flavoured fromage frais and quark and chilled dairy desserts are the largest categories and have the highest level of new product development within other dairy. New product development in both categories tends to focus on added nutritional benefits, healthiness and various new ingredients and flavours.
Domestic manufacturers account for the largest share of value sales in other dairy. Thanks to their competitive prices and strong presence in traditional grocery retailers, local products are accessible to consumers across Tunisia.
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This industry report originates from Passport, our Packaged Food market research database.