Most subcategories within other dairy are set to record moderate growth in both current retail value and volume terms in 2021. Cream is expected to perform especially well, thanks to home-cooking and baking trends in Slovenia, which continue to affect consumer purchasing habits as effects of the COVID-19 pandemic linger.
Mlekarna Celeia doo is expected to maintain its lead in 2021 ahead of its closest rival Ljubljanske Mlekarne dd. Like other leading players, Mlekarna Celeia invests heavily in point of sale promotions and prices discounts.
Even before the pandemic, the declining birth rate in Slovenia negatively impacted other dairy sales as the majority of product areas are aimed at snacks for children. In addition, many Slovenians have had to economise throughout the pandemic, and these factors will lead to a slowing of current value growth in 2021.
The pandemic invigorated existing home-cooking and home-prep trends in Slovenia, and these are set to continue across the forecast period. This will benefit cream, which is a staple ingredient of many savoury and sweet dishes in the country, and which will see stronger volume growth across the forecast period than seen during the review period.
Despite the enduring popularity of indulgence foods such as cream, fromage frais and quark will continue to hold one of the largest value shares within other dairy due to its healthy positioning. The health and wellness trend is expected to be further accelerated by the COVID-19 pandemic, which has led to a greater awareness of the importance of wellbeing and immunity.
Despite slower current value growth rates in 2021 and 2022, other dairy will see a slow increase in current value growth over the rest of the forecast period, as the local economy gradually recovers from the impact of the pandemic and Slovenians return to pre-pandemic shopping patterns and habits. Chilled dairy desserts and chilled snacks are expected to see the most dynamic current value growth.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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