There is growing concern over potential health risks associated with coffee whiteners among Hong Kong consumers. They have started to perceive the “extra ingredients” in coffee whiteners, including sugar, sodium, corn syrup and food colourings to mimic the qualities of milk and cream, as unhealthy, as they can increase trans-fat and calorie counts.
Plain condensed milk also faced numerous challenges in 2018. Apart from the dropping demand among the growing base of health-conscious consumers, usage of plain condensed milk is still limited to breakfast options, traditional dishes or drinks only.
Alongside packaging innovations, players have pushed different application opportunities for other dairy, both offline and online. Président (Groupe Lactalis), for instance, organised “Mum’s Cooking Competition” in mid-2018, which encouraged participants to share their recipes with its dairy products to win a prize.
Nestlé focused more on other coffee-related areas, rather than Coffee-mate in 2018. For example, a focus on all-in-one instant coffee boosted Nescafé, underpinned by its convenience, affordable pricing and wide variety of tastes.
Eagle (Nestlé), the leading condensed milk brand in Hong Kong, has launched several innovations to catch the latest trends. Regarding rising health and wellness awareness, the brand launched two new series of skimmed milk and “light” condensed milk containing less than 1% fat.
Black & White, an evaporated and condensed milk brand, which devotes most of its business to food and beverages, entered the retail channel in 2014. The brand has driven Hong Kong-style milk tea culture for over 70 years.
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This industry report originates from Passport, our Packaged Food market research database.