Whilst still showing positive growth, other dairy is seeing lower sales figures in 2021 compared to 2020. This is attributed to the fact that the boosts seen in 2020 were due to the home-cooking and home-baking trends during the time of lockdowns and foodservice closures.
Cream continues to be the largest sub-category in both value and volume terms, thanks to its diversity and ongoing developments and premiumisation trends – both in branded products and private labels. For example, premium high-fat sour cream (such as Spar Premium 25% sour cream) and local, artisanal cream products are particularly popular.
FrieslandCampina Hungária Zrt is maintaining its company lead in the somewhat fragmented category other dairy in 2021. However, in brand terms, the player’s Milli comes in third place after top-placed private label Tesco (Tesco-Globál Áruházak Zrt) and Mizo (Sole-Mizo Zrt), which both hold equal brand shares.
Performance in cream and quark will remain robust, as these are key ingredients for national Hungarian cuisine and are typically sold in large volumes. While home-cooking trends are expected to slow down further, a steady demand will continue over the forecast period as people will still ultimately cook at home.
Chilled dairy desserts and chilled snacks will also continue to see robust growth, as such sub-categories are attractive for indulgent treats of a deemed-healthier nature. Chilled dairy desserts are also becoming more luxurious, creamy and fluffy with rich toppings, and the more indulgent the better.
Overall, health and wellness trends are expected to increasingly affect other dairy in Hungary. Another area of development in health and wellness other dairy, besides free-from lactose cream, coffee milk and quark, is plant-based cream for cooking and whipping, such as seen with Fino’s VegaJó range, alongside vegan alternatives for quark.
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This report originates from Passport, our Other Dairy research and analysis database.
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