Executive Summary

Aug 2018
PROSPECTS
Chilled snacks and desserts offering healthy indulgence

Chilled snacks and desserts were among the areas to post the biggest volume sales increase within other dairy as producers have been highlighting the healthy properties of their products. Products containing rice or other grains are among the most popular as they can also be consumed as a meal or for breakfast.

Cream sales driven by rising prices

Since cream is by far the largest other dairy area, its performance has a major impact on overall sales. Sour cream is a traditional product in Hungary that is primarily used for cooking and baking purposes, with performance being influenced by changing lifestyle trends.

Rising health concerns impact demand for shelf stable dairy desserts

Shelf stable dairy desserts volume sales are expected to continue to decline over the forecast period. On the one hand, Hungarians are buying less shelf stable products as they are considered to be unhealthy and to contain additives.

COMPETITIVE LANDSCAPE
FrieslandCampina continues to lead sales

FrieslandCampina remains the largest player within other dairy in Hungary. The company sells several brands, such as Landliebe, Oké!, Milli and Pöttyös, covering most areas.

Private label sales stronger within fromage frais and quark

The sales share of private label products is highest in fromage frais and quark due to their offering of good value for money and strong trust among local consumers. At the same time, when it comes to indulgence, local players often opt for branded products, thus leading to lower private label sales share in chilled snacks and shelf stable and chilled desserts.

Position of locally owned firms remains strong in other dairy

Despite the presence of international businesses in packaged food in Hungary, locally owned firms remain strongly positioned in other dairy in Hungary. Leading Hungarian companies include Sole-Mizo, Alföldi Tej, Tolnatej and Naszálytej.

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Other Dairy in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Hungary?
  • What are the major brands in Hungary?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food
Consumers more conscious of quality and ingredients
Competition remains intense, with domestic players enjoying support from the government
Distribution channels focus on improving consumer loyalty and environmental issues
Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice
Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice
Consumer Foodservice
Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources