Chilled snacks and desserts were among the areas to post the biggest volume sales increase within other dairy as producers have been highlighting the healthy properties of their products. Products containing rice or other grains are among the most popular as they can also be consumed as a meal or for breakfast.
Since cream is by far the largest other dairy area, its performance has a major impact on overall sales. Sour cream is a traditional product in Hungary that is primarily used for cooking and baking purposes, with performance being influenced by changing lifestyle trends.
Shelf stable dairy desserts volume sales are expected to continue to decline over the forecast period. On the one hand, Hungarians are buying less shelf stable products as they are considered to be unhealthy and to contain additives.
FrieslandCampina remains the largest player within other dairy in Hungary. The company sells several brands, such as Landliebe, Oké!, Milli and Pöttyös, covering most areas.
The sales share of private label products is highest in fromage frais and quark due to their offering of good value for money and strong trust among local consumers. At the same time, when it comes to indulgence, local players often opt for branded products, thus leading to lower private label sales share in chilled snacks and shelf stable and chilled desserts.
Despite the presence of international businesses in packaged food in Hungary, locally owned firms remain strongly positioned in other dairy in Hungary. Leading Hungarian companies include Sole-Mizo, Alföldi Tej, Tolnatej and Naszálytej.
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This industry report originates from Passport, our Packaged Food market research database.