Flavoured products made from the Hungarian version of quark, curd (túró), remain popular in the form of chilled desserts such as krémtúró and chilled snacks such as Túró Rudi. Túró Rudi is a chocolate flavoured quark that is also now available in a 0% added sugar version under FrieslandCampina’s Pöttyös brand, which can be bought in a multipack of five units.
As the consumption of higher quality coffee is growing in Hungary, there is rising demand for more premium, auxiliary products. This is bad news for coffee whiteners, with currently popular barista milk products and plant-based alternatives proving more popular because they are considered healthier, trendier and more premium by consumers and the media.
Even though chilled snacks, especially the imported ones like Kinder Pingui, Kinder Tejszelet and Kinder Maxi King, have seen significant price increases, the volume sales of these products are predicted to grow as parents are tending to give more gifts and indulgences to their children. The COVID-19 crisis and the news of Russia’s invasion of neighbouring Ukraine have heightened people’s appreciation of life and family, stimulating demand for tokens such as gifts, sweets and chilled snacks.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.See All of Our Definitions
This report originates from Passport, our Other Dairy research and analysis database.
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