Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco and Vapour Products in the US

24 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

The FDA asks for more time

In July 2017, the US Food and Drug Administration (FDA) pushed back the substantial equivalency (SE) and premarket tobacco application (PMTA) deadlines first announced in August 2016 under the agency’s deeming regulations on vapour products. Prior to the delay, SEs and PMTAs were required to be submitted by 8 February and 8 August 2018, respectively.

Closing in on where profitability and mainstream meet

Closed vaping systems performed well in 2017, primarily thanks to the success of non cig-a-like products. Initially seen as the future of vapour products in the aftermath of the FDA’s deeming regulation in 2016 for their nicotine cartridges, non cig-a-like closed vaping systems have surpassed expectations in coming to market faster than even the most optimistic forecasts.

Seeking value in smokeless tobacco

The premium segments in US-style chewing tobacco and US-style moist snuff have been losing ground to value-priced brands, a trend which is expected to continue in the years to come. Moist snuff packaged in tubs rather than cans, which were entirely unfamiliar a decade ago, continues to become a more common format, further driving the value segment’s growth.

COMPETITIVE LANDSCAPE

A diamond in the rough

Leading the non cig-a-like closed vaping system surge in 2017 was one brand in particular, JUUL from JUUL Labs. Contributing to JUUL’s overwhelming success in 2017 was a sleek design, described by Men’s Fitness magazine as “the iPhone of e-cigs”, a unique patented use of nicotine salts rather than free-base nicotine, as is found in all other vapour products, and sheer simplicity which appeals to consumers wary of the complexity open systems can offer.

General Snus prepares for another march

Swedish Match first submitted a modified risk tobacco product (MRTP) application to the FDA in 2014 for its General Snus brand, requesting permission to remove labels on the risk of gum disease and tooth loss and to replace the existing label stating “smokeless tobacco is not a safe alternative to cigarettes” with “no tobacco product is safe, but this product presents substantially lower risks to health than cigarettes”. To its dismay, the FDA refused Swedish Match’s application, offered guidance that the application “could be amended to support issuance of modified risk orders” and encouraged the company to apply again by December 2018.

Things start to heat up

Philip Morris, owner of the leading global heated tobacco product brand Iqos, submitted both a PMTA and an MRTP application to the FDA in 2017 so as to be able to introduce its heat-not-burn device to the US market in 2018 as a reduced-risk tobacco product. The FDA’s non-binding Tobacco Products Scientific Advisory Committee voted to refuse Iqos MRTP status, making it likely the FDA will reject the application.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in USA?
What are the major brands in USA?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in USA?
What is the product awareness of Smokeless Tobacco and Vapour Products in USA?
What innovations are present in Smokeless Tobacco and Vapour Products in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

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Smokeless Tobacco and Vapour Products in the US - Category analysis

HEADLINES

PROSPECTS

The FDA asks for more time

Closing in on where profitability and mainstream meet

Seeking value in smokeless tobacco

COMPETITIVE LANDSCAPE

A diamond in the rough

General Snus prepares for another march

Things start to heat up

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 3 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 4 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 5 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 6 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 7 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 8 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 9 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 10 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 11 Distribution of Vapour Products by Format: % Value 2012-2017
Table 12 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 13 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 14 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 15 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Americans reduce their tobacco consumption as prices rise

Cigarette manufacturers turn their attention to vapour products

British American Tobacco successfully acquires RJ Reynolds

Internet retailing losing steam

Regulation means uncertain future for vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 16 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 17 Sales of Tobacco by Category: Volume 2012-2017
Table 18 Sales of Tobacco by Category: Value 2012-2017
Table 19 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 20 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 22 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Smokeless Tobacco and Vapour Products in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The FDA asks for more time

Closing in on where profitability and mainstream meet

Seeking value in smokeless tobacco

COMPETITIVE LANDSCAPE

A diamond in the rough

General Snus prepares for another march

Things start to heat up

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco and Vapour Products in the US - Category analysis

HEADLINES

PROSPECTS

The FDA asks for more time

Closing in on where profitability and mainstream meet

Seeking value in smokeless tobacco

COMPETITIVE LANDSCAPE

A diamond in the rough

General Snus prepares for another march

Things start to heat up

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Americans reduce their tobacco consumption as prices rise

Cigarette manufacturers turn their attention to vapour products

British American Tobacco successfully acquires RJ Reynolds

Internet retailing losing steam

Regulation means uncertain future for vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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